Hospitality and travel and leisure are very closely linked; every time a tourist comes to Scotland there are lots of restaurant and hotels to welcome them. In fact hospitality is a vital part of the tourist pack on their tour of any place in the world. Through the inflight food to the luxuries travel in the luxury cruise liners, from accommodation to eating dinner out or venturing in leisurely cars and whether from hiring a travel guide to discovering the countrywide treasures of the number country everything makes up about hospitality.
Although Hospitality management also covers other areas like hotels and airlines but travel and leisure brings a whole lot of ethical, social and ecological outcomes on the habitats or resident of those areas and demands the participation of the local community to promote in it in a healthy way.
Reason for choosing Scotland in the study is purely on the basis that it's a country blessed with incredible landscapes and large variety of animal species. It is also well-known for its art, background and culture and with these features there comes travel and leisure and the impacts so it brings on the surroundings. With more and more folks going to Scotland for travel and leisure we ought to be ensuring that this is performed in ways where we aren't avoiding the concerns of their residents and habitats. We have to not be forgetting that UK have to meet its target of trimming CO2 emissions by 34 per cent of 1990 levels by 2020 and controlling deforestation would play a large part in reaching this, which is somewhat something of ecotourism.
It is essential to understand that poor planning or being unacquainted with the ecotourism concept can have serious repercussions and everything the benefits extracted by the federal government of Scotland from welcoming tourist about the world and earning a lot of money would be short lived.
Sustainability is also an issue which includes ecotourism because of the negative effects on the environment and the city overall but it is good to see that lots of countries like Scotland are actually taking an active part to address these issues. "The total tourist travels are expected to increase to 1 1. 6 billion by 2020. For this reason there's been a major effect on both people and mother nature" [Guidelines, WWF July 2001]. As this suggests that this matter has not been responded to as it ought to be and therefore it is vital that more in depth research should be carried out to counter the consequences that the ecotourism is delivering and may further generate the future so that it can be supported in a positive way.
The purpose of this research is to gather data for solving key problems that happen to be triggered by ecotourism and then formulating a strategy or guideline to resolve these issues. A number of the key questions that my research would be handling to are:
What are the influences of the ecotourism on the contemporary society, culture and environment of Scotland?
What guidelines can be laid out for tourism in Scotland to reduce its negative impact and utilization in future tourism regulations?
To what degree these recommendations are being followed by the Hospitality and tourism industry to ensure safe and healthy tourism?
An empirical case study will be used to answer the research questions as the data necessary to support the answers will be coming from information obtained from human encounters and their observance. There would be a great deal of assumptions designed to find the answers for these questions and at the same time previous information available will be used to gather more info. All the research would be done following a standard laws of research and the results would the designed in to suggestions for execution in the travel and leisure and hospitality industry.
[http://library. manor. edu/tutorial/empiricalresearch. htm]
It seems very important to put some light upon this topic which has not been emphasized as much as it should be. Tourist from all around the world are arriving to Scotland to style the beauty it has been blessed by the OUR MOTHER EARTH but what been completely ignored are the repercussions of uneducated tourism and environmentally friendly footprints it's abandoning which can make life difficult for the future generations to come. Wish tourist has paid for his ticket will not give them the ticket to do what they want without having to be environmentally responsible at all. Needless to say there are great financial advantages from vacationer and it makes up about a large part of UK GPD and it promotes our country in a variety of ways but what can't be set aside will be the negatives of tourism and the impact it has on our modern culture, culture and ecology (environment).
"While covered natural areas are increasing in popularity as vacation destinations, little information is present on tourism's impacts on covered areas". [Boo 1990].
My research would be aiming at getting key reasons scheduled to which we face ecological problems in Scotland due to travel and leisure and then building a document saying how we can minimize the impact of ecotourism, creating cultural understanding and the empowerment of residents. It could further construct how these reasons could be shaped in the form of new procedures and rules by Scottish travel and leisure industry in making tourism in Scotland more secure and sensible and at exactly the same time educating holiday what action is expected from them when they visit our ecological treasures. Moreover I would also be exploring about how exactly the hospitality industry is playing its part to advertise ecotourism.
My research would be on Ecotourism to act as a strategy that can be found in countries like Scotland, who want to provide hospitality to tourists but at the same time protect their natural sites and want to observe conservation and create generating opportunities for the residents of the united states. Overall my research would assess and reach a summary as to the way the negative impact of ecotourism can be reduced which is the world's most significant industry.
Ever since the 1980's it was pointed out that an increase in appointments to places blessed by Mother Nature which were also expanding at time was taking place. The concept of ecotourism really came up to scene in the 1990's when there is an easy access made to effortlessly rich areas including the building of natural parks which constituted many plant and animal varieties, whose living seen to be threatened by the occurrence of constant people to these sites. Federal was enjoying great financial success credited to increased travel and leisure in Scotland and the consequences of the ecotourism didn't came to stage in those days but soon after this idea matured scheduled to various issues and the legitimacy of many players getting in touch with them as ecotourism product was challenged.
Some of the main element definitions of ecotourism are:
"Responsible travel to natural areas that conserves the surroundings and improves the well-being of local people. " [TIES, 1990]
"Travel and leisure is ecological when its development and operation include contribution of local inhabitants, protection of the total environment, fair economic come back for the industry and its own host community, and a mutual respect for and gratification of most involved parties" [Jafari, 1996, p. 959].
These literatures have dished up the backbone for many further explanations of ecotourism which has became a great contribution to the field of hospitality and travel and leisure.
There are extensive organizations and governmental systems who are taking a dynamic part in sustainable ecotourism. A few of them and the steps they have taken to protect natural and social heritage of Scotland such as Green Tourism Business Plan, Forestry payment Scotland, RSPB Scotland and Scottish Natural Heritage. WWF is also playing its role to improve the grade of life, conservation of natural and ethnical resources also to reduce the area effects of travel and leisure.
[Recommendations for community structured ecotourism development; WWF July 2001]
The empirical research method is utilized as it allows the researcher to assemble intricate data usually from human sources, gives the opportunity to learn from the data collected, then confirm the information that has been analyzed and then try to transform that information directly into learning document. It includes four easy steps as explained by the diagram below.
In this qualitative research study the study will be conducted using Interviews, surveys, questionnaire and gathering and studying public reports issued by governmental and international environmental systems.
Some of the big brands for my research are The Scottish Gamekeepers Connection (SGA), The Wildfowl & Wetlands Trust, Wild Scotland, Scottish Animals Trust, Scottish Natural Traditions, RSPB Scotland, The Country wide Trust for Scotland, Forestry Commission payment Scotland, WWF and TIES.
I would be looking at information available from these firm and bodies and requesting them various questions about key trends in the tourism industry and exactly how have they taken care of immediately these innovations.
I would be interviewing volunteer tourist at various visitor spots in Scotland and ask tourists concerning which places they travel generally, what they thing have evolved given that they first went to Scotland and how much cash do they spend on their travel in Scotland.
I would also be handing over questionnaire to the tourist in hotels and be prepared to get their reviews on various aspects of tourism to Scotland and what ecological influences they think it has on Scotland. Participants would be responding to these questions on a size of '1- firmly disagree', to '5 - highly acknowledge'.
The study will be conducted using purposeful sampling design which is described as "a technique where particular settings, folks, or happenings are selected deliberately in order to provide important information that cannot be become from other selections" [Maxwell, 1996, p. 70].
A letter of introduction will be sent out to the actual candidates via intra-company e-mail. For those that respond favorably, a consent form may also be distributed talking about that their involvement is voluntary and inform them of any risk involved in their involvement.
I would be utilizing a Survey Evaluation Tool that may allow me to analyze the info that I have gathered in an automatic way. The study responses will be moved into to a data source and then examined using the SPSS 10. 0 for House windows - a software applications data research tool. SPSS provides the capability of showing data on the spreadsheet with the option of modifying and browsing data as to one's convenience. Data can be viewed in various forms like reports, in tabulated format or variance charts. It also gets the option of editing a varying of eliminating one randomly.
There are always issues about ethics during research which should not be neglected. During my research I would have to ensure that the participation by the individuals is Voluntary i. e. people aren't forced to be a part of the study. If this is achieved then your next step is always to ensure that we are taking their enlightened consent, signifying they know about the chance and procedures involved in the research. Researchers shouldn't be putting participants in a situation where they may be at risk of harm therefore of their involvement. Almost in every research there's a concept of confidentiality being exercised where there personal stats won't be given to anyone who's not part of the review or research but sometimes the participant demand a more robust guarantee than that in which particular case the participant won't even give their details to the principal person conducting the research.
Another key moral issue would be that individuals neglect to answer exactly the questions they are asked and thus supplying inaccurate information. It is my responsibility as a researcher that if someone doesn't understand a particular question, or it generally does not seem to apply to your field of research, it is up to you if you ask me to ask them what this means.
Care must be studied that the info gathered is exact to the best it can be because evaluation of wrong information would certainly lead to inappropriate decision just making void the goal of the research. We have to be ensuring that the techniques used for analyses and gathering of data shouldn't be biased or impartial. We should be complying with the laws and standards of research guaranteeing safety and security of our acquaintances.
Although the timescale will be limited I am going to try to accumulate the maximum amount of information as I could to analyse and come to a conclusion on the topic.
One can't ever be 100% content with the performance with topics such as ecotourism as it's an extremely sensitive matter and pertains to a lot of individuals. Time management is crucial element for the timely completion of this project, therefore i will be dividing my job in to five phases and then I will try to do full justice with all of them.
Data Gathering and Analysis
Formulating outcomes and Implementation.