We accept

The Plan Of Honda During Globalization Economics Essay

Firstly, International Business is the performance of trade and investment activities which have been done by businesses across national edges when it requires place between several countries. It is also known as cross-border business. Individual firms, government authorities and international companies get excited about the international business trades. The resources that exchange by firms and nations mostly are physical and intellectual resources which including products, services, capital, technology, know-how and labor. Furthermore, international business offers us the opportunity to access the merchandise and services from all over the world and it could profoundly affects the grade of life and the financial of the country (Cavusgil et al. 2008).

Besides that, there are two types of integration which is negative integration and positive integration. Negative integration could make reference to barriers between countries being removed such as tariffs and quotas while positive integration could refer to standardizing international monetary regulations and polices (The non-hub tale 2010).

Multinational Company (MNC) also called Multinational Company is the most crucial type of the focal company. It is a direct resource with the many business activities that which is through the subsidiaries and the affiliates that which located in the multiple countries. MNC has its worldwide of the network and they have corporate with the many of the suppliers and the 3rd party business lovers of the overseas. MNC is among of the primary individuals and many small and medium-sized enterprises participate as well.

Multinational company can be categories into 3 elements which is horizontally included multinational corporations, vertically included multinational firms and diversified multinational companies.

Horizontally built in multinational corporations

Corporations that manage productionestablishments in different countries that produces similar products.

Vertically included multinational corporations

Manage production establishment using countries to create products as insight to its production establishment in other countries.

Diversified multinational corporations

Production Establishment is either horizontally or vertically integrated.


Honda is the world's most significant motorcycle company since 1959 and the world's most significant manufacturer of inside combustion engines assessed by size, producing more than 14 million inner combustion engines each year. It is founded by Soichiro Honda in 1948. Due to the World Battle II, Soichiro Honda developed and produced small 2-circuit motorbike engines. It is because throughout that time Japan was facing gas storage and they needed inexpensive transport that require less gasoline (The non-hub account 2010).

Now, the ranking of Honda in automobile manufacturer round the world is number 6th. The first Japanese car manufacturer that releases an ardent luxury brand is Honda. Besides that, Honda is also producing yard and garden equipment, tillers, robotics, marine machines, personal watercraft and electric power generators. The headquarters of Honda is located at Minato, Tokyo, Japan (Wikipedia 2010).

Macro-environment for auto industry in variety country (PEST analysis):

Firstly, the automotive sector is an important yet complicated sector. However, they might use PESTLE examination to help them to make strategies. PESTLE analysis is a tool that will help organizations making strategies by permitting them to know about the exterior environment so they could plan their operate time if they want to use now or operate in the foreseeable future. PESTLE means political, economic, interpersonal, technological, legal and environment.


The people will dsicover a continued progress in the ruinous steps which have pressured the industry into a sociable politico economic nook. Whether this is related to flat demand or even to the industry's creation of the ever-wider range of vehicles that many buyers appear to service little about, there's a problem. The production is like connected approach to the policies of governments, the earnings of banking companies. Little marvel then that so many rising countries are willing to develop an auto sector or that there surely is such a politics pressure to safeguard it in the developed countries. The world's vehicle industry happens to be dominated by bit more than a handful of organizations, each wielding colossal financial, emotional and political vitality. The manufacturing strongly to dealing with political establishments has not always been bright. It tends to be good on specialized issues, although it has not always fully presented the longer-term options, however in order to make the alternatives and their clear.


For a lot of the developed world, and significantly for the developing world, the automotive industry is a pillar industry, a flag of economic progress. Lacking any motor vehicle industry, it is impossible to develop an efficient metallic business, a clear plastic industry or a goblet sector - other central foundations of economic progress. The automotive industry has been a core industry, a distinctive economic phenomenon, which has dominated the twentieth century. However, the industry now suffers from some structural schisms and is becoming riddled with contradictions and economic discontinuities. For the capital market segments and the funding sector, they have lost a great deal of its value, therefore of ever declining gains and stagnant sales. The proliferation of products means it has become hopelessly wasteful of economical resources. While each one of these and more appear to be an extremely gloomy assessment of such a great economic occurrence, the industry is not in the end despondent. Some other future is possible for the industry, a highly desirable one.


The world's motor vehicle industry impacts the society as a whole. It employs hundreds of thousands of people straight, tens of millions indirectly. Its products have changed society, providing undreamed-of degrees of freedom, changing the ways people live and work. The communal value of the additional mobility that industry brings involves the worthiness of individuals having the ability to commute over much longer distances easily, among numerous others. For most of its lifestyle the motor unit industry has been a model of cultural willpower and control which is not only that the auto sector offers a 'pillar' of something else. There are, on the other palm, particular sociable issues to address in many expanding countries, often those that are the result of an undertone of religious faith. The motor vehicle industry has the role to play in helping develop the range of motion of such countries and it can be achieved at an acceptable cultural cost of the country is ready to learn the necessary lessons from those people who have traveled this option before it, and also to make the required investments.


The motor vehicle industry works on a scale so amazing and comes with an influence so great that it is often difficult to see. The level and variety of technologies which it must deploy are increasing, which imposes both new investment burdens and new uncertainties and dangers. Approximately a million new vehicles are built throughout the world each week - they are often the most intricate products of these kind to be mass-produced in such amounts. The industry uses processing technology this is the cutting edge of science. But nonetheless, the prospect of expanding coordination skills, intellectual capacities and emotional sensitivities through electronic digital technologies remain definately not fully exploited. You'll find so many additional near-term technological opportunities to adjust the auto to changing energy availableness. The possibilities suggest that automotive technology is unexpectedly powerful and provides a powerful defence against energy starvation even if the true price of engine oil climbs steadily through the next couple of decades.


The car industry is at the mercy of numerous technical directives and polices, as well as legislation of a more legal dynamics. The legislation protects areas such as competition regulation, intellectual property legislations, consumer cover and taxation, and emissions (quality of air and fuels). If the automobile parts industry come to full development, accelerated scientific efforts were designed to generate a web of local suppliers that would make it possible to meet the growing legal requirements for the national integration of development.


Other than the vehicles themselves, and the highways and fuel needed to run them; the business is intricately tied to the manufacture of a variety of components and the extraction of precious raw materials. Indirectly, it brings people road congestion, too many fatalities and a influx of other environmental troubles. The effect to the automotive companies are that they needed to determine R&D centres to use advantage of research infrastructure and real human capital, in order to develop vehicle products locally to fulfill certain requirements of environmentally friendly and safety polices more effectively.

PEST of Honda in Malaysia


Malaysia is a developing country. From the entire year 1960 to 1971, the country's market was dependent on farming and key commodities such as rubber and tin. Nowadays, Malaysia is a middle-income country with a multi-sector market. The GDP growth rate was 5. 8% in 2006 and 5. 9% in 2007. Home demand and dynamism in exports are the main known reasons for the financial constancy in Malaysia. Malaysia's economic is currently depending on industry, agriculture, and services sector, which contributes practically 115% to the GDP at 2007. Combined with the research, Malaysia is one of the world's main exporters of vehicle parts, accessories and components also to Thailand, Singapore, Taiwan, Indonesia, Japan and UK. The automobile parts industry in Malaysia is maintaining the high reputation among their valuable customers locally and also in other country. Engineering capabilities, industrial get good at ideas, and technology breakthroughs are the key factors for the high reputation. The demand for Malaysia's vehicle parts are continually increasing, especially among major vehicle companies like Mercedes, Mazda, Ford, Basic Motors, Suzuki, Nissan and Mitsubishi. Besides that, there are 343 car parts produces in Malaysia. Is until recently, RM 8. 2 billion was invested by automotive components and parts makes in automobile parts industry (MSC, 2007).


Malaysia is dedicated to satisfy its multilateral commitments under WTO and AFTA and has considered steps to liberalize its obligation structure. Other measures have been considered as well. Since 2001, the collateral policy for the auto sector has been relaxed to allow up to 51% foreign equity on the case by case basis. Besides that, in Malaysia manufacturers and assemblers are absolve to multi-source from the best suppliers internationally, uninhibited from local content coverage requirements (ELM, 2007).


Malaysia's inhabitants was believed at 25. 2 million in 2007, every year's growth rate of just one 1. 7 percent. More than 60 percent of the populace in Malaysia is Malays and other is Indians (8 percent) and Chinese (32 percent). About 44 percent from the total society is consider to learn or skilled workers with basic requirements or more. Malaysian's employees work a minimum of 48-hours per week and possess more holidays compared with China. Until now, the labors costs are still relatively standard compare with other countries in Asia, including Vietnam and China. Furthermore, Malaysian's salary can be split into two types: is monthly minimum wages and the other is average income for an employee in the manufacturing industry (Kiat, 2008).


Malaysia's infrastructure is good and presents considerable benefits to automobile supply string procedure. Malaysia has 80, 328-km highway network, highways, and main streets. This method of transport represents 90% of the goods and individuals traffic in Malaysia. Furthermore, Malaysia has rail network greater than 2, 000 kilometres, mainly found in Kuala Lumpur and across the coastline of the Strait of Malacca. The railway service in Malaysia is constantly improving by the government. Such as KTM and LRT. Besides that, there are three main plug-ins and two airports in Malaysia currently growing in conditions of exports. Such as KLIA and LCCT. (Kiat, 2008).

PEST Evaluation OF INDIAN Vehicle INDUSTRY :


Indian government acquired launched the automobile policy because of its Self Sustained progress. The government also allowed the foreign collateral investment up to 100% formulation of gasoline coverage to promotes for vehicles propelled by AES


The duty wills deductions up to 150% for internal R&D activities. Decrease the interest rates for export funding. Current economic climate of India is continuing to grow over 8. 5% per annum for last 5 years. The industry sector is continuing to grow 8-10 % for previous few years. More than 90% CV purchase is on credit.


The social transformed lifestyle of individuals leads to increased purchase of Automobiles. The Average family size is 4 which will make it beneficial to buy a four wheeler. 4th largest current economic climate on purchasing parity index upsurge in per capital income levels. The Indian customers are highly educated and up to date and they're price hypersensitive. They choice for small and compact car inclination for Fuel useful cars with low maintenance.


Technology is more and more emphasis on R&D. The federal government is promoting the NATRIP (Country wide Automotive trials and R&D Infrastructure Project) to aid the growth of Automobile industry in India. Customized solutions can discover proliferation of technology. To accessibility of global brands both product and creation process has been advanced.


Movement of capital

If the business's capital flows around different countries, the production base of a developing market would get to enhance. Then, it might enable savings for the complete earth and exhibited high investment potential. It is very important for the country which producing their economy. Developing countries would prefer more on international direct investment alternatively than stock portfolio investment because stock portfolio investment doesn't have a direct effect on the effective capacity expansion.

Brand awareness

Honda will become more famous when they globalize their company. It will create the opportunity to let the open public know more about this company. For instance like what is the item that retailing in the company, where is their headquarters and etc. Since Honda is producing variety of items, it'll be better for open public to know the important points about this company.


When Honda has been globalized, the brand awareness of Honda will definitely increase so that it could draw in more specialist or industry people who wished to sign up for their company and create new items with them. Besides that, it might help to improve the technology of the world. For the reason that whenever Honda possessed turn out with a new item, they will sell or discuss it in every surrounding the world. Therefore, even though the country will not create that item, they also have the possibility to use it. So that it means that the technology of the world will be increasing.

Reduce global warming

Honda possessed produced Cross types vehicles in order to resolve our globe problems like reduce the air pollution and the amount of petroleum which gets lesser and reduced. Hybrid vehicles are encouraged to use by open public as it could at least help out just a little for our earth to reduce the global warming issues.


Build new office or factory

In order to create Honda recognition, Honda should build more office and manufacturing plant at other area where Honda does not have any office or factory at there. It could make the general public to have more working opportunity and at exactly the same time they'll more understand about Honda. Besides that, Honda could also try to export their produced items to other potential country that they have never export some of their items to that country to be able to create consciousness.

New recruitment

In order to create more and more technology items, Honda should work with more specialists or people who acquainted with this industry to become listed on Honda. It is because when they create new technology item, it'll make our life easier. For instance, Honda acquired created the ASIMO robot to aid us with our daily life. It can also help the individuals who are not convenience to go around or disable person to do those daily jobs such as pour water, sweep the ground and etc.

Create variety of items

In order to lessen the global warming problem and at exactly the same time can meet the customers' needs, Honda have to produce variety of items to allow them to choose. Therefore, everyone use their items and help to save the environment. It can benefit both edges which is Honda and the planet earth environment. For the reason that if Honda really does that then Honda could earn the profit as the environment gets protected with minimal pollution. For instance, Honda could design more Cross types vehicles to be able public could have more selections to choose when they choosing Honda Cross vehicles.

More than 7 000 students trust us to do their work
90% of customers place more than 5 orders with us
Special price $5 /page
Check the price
for your assignment