We accept

Operating Management Of Hogsmeadow Garden Centre Marketing Essay

Hogsmeadow Garden Centre attracts a lot of individuals to visit the garden and it provides an array of products and services. It starts daily and the progress of your garden have been significant. However, Don Dursley is having difficulties in operating your garden efficiently. Procedure management is the process of taking care of the resources and change it into the value added product or service (Kumar, 2006) and it will be used to help Don Dursley.

Micro procedures and types of resources

Every operation has its input, transforming process and result. Insight has two types of resources that are transforming resources and altered resources (Greasley, 1999). The transforming resources are facilities and staffs. Services and products are made by using the facilities and staffs (Pycraft, 2007). The three main transformed resources are materials, information and customers. The whole operation is termed macro procedure while its smaller systems or departments are called micro operation (Pycraft, 2007). Micro procedure is inter-related within an business and it possessed helped in encouraging the business enterprise Process Reengineering (BPR). Each micro operation benefits the customers by producing the merchandise and services.

The first micro procedure is the car recreation area facilities and map info. The transforming source is the automobile park and transformed resource is the info on the map. The predominant source of information in this operation is the automobile park. It really is for anyone who would like to know the positioning of each devote your garden.

The first macro procedure is the interior sales area. The transforming resources will be the garden itself and the client services provided by the staffs to aid any trouble customers. The transformed resources in this operation will be materials, information and customers. The materials are those goods for sales and information is the customer service. The predominant learning resource is materials. Micro procedures involve ordering stocks and options, receiving stocks, adding it out for screen, keeping the facilities and servicing the clients. It is needed to make the operation continues on. The targeted customers range between kids to parents as they sell children's products and harvested up's products.

The second macro operation is the outdoor sales area. The micro functions will be the same and inter related with the indoor sales. The facilities could be the available air area and in a large glasshouses and the staffs provide professional skills and understanding of the vegetation for the clients. The materials would be plants mostly for example. The info of the vegetation or the garden like the prices all is provided. The customers for this are usually women and the elderly. The predominant source is the staffs. Staffs are needed to help the customers' enquiries and in deciding which vegetation to buy.

As for Honeydukes Restaurant, it is one of the macro operations. The micro procedure starts off from buying elements from suppliers, receiving and stocking in the ingredients and preparing the materials. Then for customers, they need to queue up for placing your order and purchase the food, the cook will prepare the meals in line with the orders from the customers and the meals will be served. The very last micro operation would be unscrambling the desks for the other customers. The service is the restaurant building itself and staffs are the person who order the ingredients and food (materials), prepare and serve customers. The information could be the menu. The predominant source of information is customers. The business for this is responsible on the clients. Without them, the restaurant would go bankrupt. The clients of the restaurants are usually older people, women and children.

The Analyze of 4 V's

Volume is the level, to that your organization can even out the work. If the volume is high, this means the higher standardization and it creates the lower cost per output (Basu & Wright, 2008). For instance, Don Dursley acquired order a box full with seed A scheduled to popular of it and place B with only half of a container. Place A will be more cost saving as the margin for the price is reduced and reduced per product. Your garden is having difficulty to help in the right number of staffs with the right skills. As there are more customers, the staffs can only just do one job at a time and specialization of skills will be needed. For the restaurant, they are experiencing the right amount of personnel to serve the customers during maximum and off peak period. This can leads to maximized productivity of each staff and increased customers too as the turnover will be higher.

Variety is the range of products and services that exist at your garden to fulfil the customers' demand. It really is obvious the garden has a wide range of products. For example, different types of crops, gardening equipment, dogs and cats, and stationeries. The management programs to raise the variety including services to compete with other competitors. With an increase of varieties, it implies more stock is being held and this is costly comparing to fewer range of products. The restaurant's variety is not that huge compare to your garden but it is sufficient for its business. They have got drinks, pastries and lunch time meals. They seen parents bring children along therefore children's lunch bins offered.

Variation is how well do the professionals cope with seasonal product issues and purchasing advanced securities (Perry, 2009). The deviation for your garden is low. They had failed to predict the demand and often have leftover or out of stocks. They lose a whole lot on the price of stocks and options by either heavy discounting or throwing away the withered vegetation. As for the restaurant, it must not be a problem for them to order in advance by predicting the demand. The food can be purchased in a reasonable amount such that it doesn't have to be kept too long.

Visibility is the subjection of the operation process to the clients. It simply means the greater contact the customers with the techniques the higher visibility it is. The presence of the restaurant will be higher looking at to the in house and outdoor sales. For the reason that is a 1 / 2 home service restaurant. Customers need to queue, grab the cutlery and accumulate the food. The children get to pick their preferred food according to their preference for the children lunch box. On the other hand, for indoor and outdoor sales area, it is pretty much everything will be completed by the staffs. They just need to choose their desired product and enquire when there is any question about the plants. Usually the merchandise will be received and put during non peak time or before it wide open business for customers. That is to avoid trouble when there are customers around.

Inventory Control

Inventory control is one of the main areas in operation. Inventory is the management of companies of raw materials, work in progress and completed goods to minimize the total inventory cost (Pride et al, 2008). Another meaning by Kumar (2006), it is a planned approach in deciding what things to order, when to order, how much to order and how much to stock to avoid interruption of the business operation. Inventory documents have to be archived for any referencing in the future. The target is to increase the revenue while balancing the cost of stocking up the merchandise and the expense of not stocking up the merchandise.

There are a few inventory control theories such as Economic Order Variety (EOQ), ABC Research, Just In Time (JIT), Enterprise Resource Planning (ERP) and Materials Requirements Planning (MRP). Every firm will need to package with inventory control, not just the garden. The issues of the garden are unstable demand anticipated to weather influence and lack of planning in purchasing the stocks and options or reordering it. The seasonal products have a short offering period and by the end of its season, it's worthy of nothing. Vegetation have short shelf life as it needs appropriate environment condition for this to grow. Some plants are not meant to be in that original container for so long.

EOQ can be utilized as a guideline to order, not as a rule to determine the quantity to acquire in the order (Tompkins & Smith, 1998). It is suitable for the garden centre because they are having in excess of stocks leading to the ratio of the loss of securities more than the income. This is supported by Cargal (2003), it establishes the order quantity (Q), that amounts the order cost (C) and the holding costs (h) to minimize total costs. Advantages would be bulk savings, minimizing total reordering cost and meet the needs of customers (Mock, 2004). By plotting the graph, the minimum total cost occurs at the assembly point of placing your order cost and carrying cost.

Figure 1: Fascinated from ACCA (http://www. accaglobal. com/images/studentaccountant/0204fig1. gif)

The management of the garden can use MRP theory to help in calculating volume level and timing for planning and control purposes. It offers good assistance for order handling, data managing and publication keeping (Advanced Planning, 2008). It ensures the materials and products available for developing, purchasing and delivery activities with the minimum amount level of inventory. It helps in deciding what product to order, just how many to order so when are they required. That is appropriate for the utilization of the garden as they always do not know how much to order.

JIT is a method aimed in lowering and eliminating the waste material of stocks and shares and inefficiencies in the warehouse (Tompkins & Smith, 1998). It turned out developed by Toyota and utilized by many Japanese companies (Hartley, 1981). It increases the movement of goods thus reducing the cost, staff with multiple skills can be utilized efficiently, work time are consistent with the demand. It's important for the management to select suppliers with advanced of quality and delivery stability (Chung & Bakar, 2007). If there is any inadequate amount of stocks, the suppliers can make an effort to send it in the shortest time available.

Terry Hill's Framework

Professor Terry Hill developed a strategy that distinguish order success and order qualifier. Order victor is the characteristics that identify the organization from any competition while order qualifier is the bare minimum characteristics of the merchandise or organization to be considered as a way to obtain purchasing (Davis et al, 2007).

The characteristics that your garden has as an order victor may be the strategic place, half of a mile beyond the popular traveler village. It really is accessible by good main roads. The next characteristics would be they may be popular for providing excellent service. Nowadays, customer service plays a significant role in deciding the organization's success and reputation. It is backed by Macaulay and Make (1993), a highly effective customer care and service is one of the essentials in the UK organizations. Another journal by them (1994), it says good services do make another type of as it can hold on to its customers not only get. The third would be high quality of plant life for sales comparing to the other opponents. The crops are well tended and look healthier and more appealing.

However, without the order qualifier's characteristics the firm will never be success with just order winners. Your garden has a variety of products for sales, not only the plant life. It satisfies a much broader age range of customers. The second attribute is the availability of parking spaces. The clients will find it convenient to park their cars as you will see a great deal of spaces. They had invited personality gardeners from tv to make special appearance to get more customers. All these are part of the side factors to help make the garden succeed.


As the order winners and qualifiers are on the market requirements perspective, Don Dursley needs to identify its current market position and find out which procedures he must improve. Customers do impact the performance goals on price and delivery time factors (docstoc, 2010). Besides, he is able to collaborate with other backyards to boost in this industry following a exemplory case of "Together in Asia" plan by Hong Kong and Singapore (Wong & Kwan, 2001).

(2000 words)

More than 7 000 students trust us to do their work
90% of customers place more than 5 orders with us
Special price $5 /page
Check the price
for your assignment