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International Franchising Advantages and Disadvantages


"Buying a Franchise offers many benefits over starting a small business on your own. The franchisees benefit from the training and ongoing support that they receive whilst aiming to make their business successful. People starting a small business independently frequently have no help or advice in the day to day operating of the business enterprise!

The franchisees receive help with location, fixtures and fittings, marketing and procedure of the business model. This assistance is dependant on years of go through the franchiser has gained not only from operating the business enterprise model but also from advising other franchisees.

Buying a franchise business reaches least a five 12 months commitment and therefore shouldn't be taken lightly. It is important to help make the right lifestyle choice somewhat than basing your choice to buy purely on profitability of the business model.

A prospective franchisee should always look at the market trends to see if the need and requirements of the products of the franchise opportunity are predicted to increase or decline over the medium and long term. Getting advice from an experienced accountant can assist in this esteem.

What makes the franchiser's products better than the competition? May be the franchisor continually buying improving the products to represent changes in latest tendencies and requirements of the customers? Analysing which products have been modified and new ones launched over the last five years will help in this respect.

The territory is just as important as the franchise model. Not absolutely all franchises work in every territories as each area has their demographics and purchasing patterns. Decent understanding of the local area is invaluable and the choice of which type of franchise business to buy should be made with regards to this information.

Making the right choice of franchise that is dependant on individual skills as well as the individual requirements of every particular place should serve to ensure that the business enterprise model works both for a while and the long term

International Franchising

International franchising refers to a local business's growth into international countries and market segments. International franchising is a complex process that will require thorough considerations of many factors, such as feasibility, adaptability, and benefits versus dangers.

Replication: Through the process of international franchising, companies often make an effort to replicate successful home business models in foreign markets.

Challenge: Dissimilarities in language, laws and regulations and financial systems, between franchising business and sponsor international market can present serious obstacles during international growth.

Benefits: International franchising means new marketplaces with clients and providing potentials. International franchising also places company's name and existence in a worldwide market.

Adaptability: learning to adapt to the needs and requirements of a new overseas market can draw in local customers and potential buyers and lead to higher business success in a fresh country.

Counsel: International franchising experts help companies understand a international market before enlargement. Consultants recommend businesses on lots of content, from funding to culture spaces.


There is a higher probability of success since a successful business formulation is in place. The merchandise, services, and business businesses have been completely established.

- Bankers usually look at successful franchise chains as having a lesser threat of repayment default and are more likely to loan money based on that idea.

- The corporate image and brand recognition is already accepted. Consumers are generally convenient purchasing items they are aware of and working with companies they know and trust.

- Franchise companies usually provide intensive training and support with their franchisees in effort to help them do well.

- Many times products and services are marketed at a local and countrywide level by the primary franchise companies. This practice helps raise sales for any franchisees, but individual franchisees don't absorb the cost.


- Franchises can be costly to implement. Also, many franchises charge ongoing royalties chopping into the revenue of franchisees.

- Franchisors usually require franchisees to follow their operations manual to a tee to be able to ensure regularity. This restricts any creativity on the part of the franchisee.

- Franchisees must be very good at following directions in order to keep up the image and degree of service already founded. In the event the franchisee is not capable of owning a quality business or doesn't have proper funding, this may curtail success.

Sometimes franchisors may be lax on their commitment to aid the franchisee. Also, they may make poor decisions that would have an sick influence on the franchisee. Therefore, it's important to analyze any franchise concept thoroughly before signing any agreements.

Benefits on International Franchising

Purchasing a franchise is one way for an entrepreneur to get started running a business. Franchises provide a proven business design to follow as well as support in areas like financing and training. International franchises provides the chance to take advantage of growing global marketplaces, however the franchisee will need to overcome the hurdles associated with adapting to the means of a fresh country.

Cultural Adaptation

Franchises provide the business proprietor with a complete selection of support services. This proves to be beneficial when it comes to adapting to the means of a foreign country. The business will help you retain local management and personnel who are familiar with the methods of doing business in the united states, which can make the changeover much smoother.

Business Expansion

If you already own a recognised franchise and are looking to develop, adding units internationally can provide a far more profitable alternative to an already saturated market. This is particularly significant if you sell a product or service that is quite common in your home country.

Cornering the Market

You could even be fortunate enough to open up a franchise in a country where there is little competition and there's a great dependence on your product or service. This will permit you to spot the market and perhaps start several locations, establishing you as the first choice in your business prior to the inevitable entry of competitors appear.

Change of Lifestyle

Owning a franchise in another country can bring about a new and exciting way of life. Franchisees from a frigid weather may relish the chance to move to a warm, sunlit locale to start a small business. Some could also anticipate widening their horizons by experiencing and assimilating into a new culture.

Taking Benefit of Growth

If current franchisees are experiencing sluggish business due to the home country's stagnant current economic climate, they can seek to start another unit in an area experiencing strong growth. Countries and areas exhibiting expansion by 2010 include China, Latin America and the center East.

Advantages of international franchising

Franchising is a distinctive form of business design. The initial company (called the franchisor) gets into into a contract with a second business (called the franchisee) where the original company offers the second business the right to operate under the original business's name and the right to sell its product. The franchisor usually offers assistance and skills to the franchisee. All of this is done for a cost, and though using a franchise isn't exactly like starting a small business from scratch, there are a variety of advantages to the system. This is also true for international franchises.


The major advantage of a franchise is that franchise's reputation. In case a franchise established fact for offering a certain kind of product or service and a fresh branch of that franchise starts up locally, then people know roughly what things to expect. For international franchises there are a few additional issues of reputation to consider. For instance, the country of source that the franchise comes from could be viewed as exotic, that may generate additional business.


Franchises are seen as a business plan that's already undergone a trial by flame and succeeded. In most cases, this makes them much much easier to finance, so far as getting lending options from banks can be involved. If a franchise's reputation and success can be plainly shown, then your bank knows the franchisee has a far greater chance of being successful than he would if he were seeking to start out up a fresh and impartial business. This is even truer for companies that are known internationally, which makes banking institutions feel even more generous when it comes to assisting with business funding.


Regardless of set up franchisee sets up in the franchise's hometown or on the far side of the world, an international franchise gets the capability of extending support, advice and training to franchisees. The franchise offers training guides, access to source sites, advice and other forms of help the franchisees. This is especially true where a global franchise is concerned, because every franchisee effects the franchise's reputation and reach. If all of the franchisees do well, then it will boost the franchise's reputation, reach and even their brand recognition.

Franchising primary advantage is risk minimization. Starting a fresh business is high-risk. Most studies show that over 90 percent fail within 3 years. The primary reason that the failing rate is so high is because the owners have to go through the learning curve of operating that specific type business. Franchising reduces that curve substantially.

Another reason to buy a franchise is a franchise investment can be extensively explored before any significant expenditure is made. Existing franchisees give a wealth of information about the business enterprise so that new franchisees can try the business enterprise on before they buy to ensure it's a good fit on their behalf.

Franchisers sell a defined, proven business format or approach to operation, supplying a service or product that has sold successfully. An independent business is based on both an untried idea and procedure.

The connection with the franchiser's management team increases the prospect of success. This experience is often conveyed through formal teaching and on-the-job training.

Franchisees could buy lower-cost goods and materials through the franchiser, resulting from the group purchasing electric power of all franchises.

Established franchisers offer nationwide or local name identification. While this may well not be true with a new franchiser, the benefit for starting with one is the potential to grow as its business and name popularity grow.

Franchising provides a standard system of operation, so that consumers obtain uniform quality, efficiently and cost-effectively. A even system brings with it the features of mass purchasing ability, brand identification, and customer loyalty, taking advantage of the proven format.

A franchiser also provides management assistance, including accounting procedures, personnel and center management. A person with experience in these areas might not exactly be familiar with how to apply them in a new business. The franchiser helps a franchisee overcome this insufficient experience.

Franchisors help franchisees create a business plan. Many elements of the plan are standard operating strategies founded by the franchisor. The most challenging part of a fresh business is its start-up, since even experienced professionals lack the knowledge to create a fresh business.

One of the biggest advantages to franchising is marketing. The franchiser can put together and pay for the introduction of professional promotional initiatives. Regional or countrywide marketing done by the franchiser benefits all franchisees. In addition, the franchiser can provide advice about how precisely to develop effective marketing programs for an area area by way of a cooperative marketing account, to that your franchisees contribute a percentage of their revenues.

It's possible to receive assistance in financing a new franchise through the franchiser, who often makes plans with a lending institution to give money to a franchisee. The franchisee must still recognize responsibility for the loan, however the franchiser's participation usually increases the likelihood that a loan will be approved.

A franchiser also provides training for the franchisee. That is especially important if the idea is complex. The best training combines class room or one-on-one training at the franchiser's center with field training at the franchisee's place of business.

Finally, franchising has found a solid economic specific niche market that caters to specialized needs. Many American consumers no more want a muffler installed by something train station, a hamburger from a diner, a pizza from someone who won't deliver it within thirty minutes or their mane cut by an area barber. Specialists, it appears, "undertake it better, " and the franchise industry is only too willing help.

Once you feel a franchisee and part of a franchise business,

What are your functions and responsibilities?


The first function you have in your brand-new endeavour is really as an investor into the business. You need to invest economically with an initial franchising rate, but also anticipate to pay any additional costs that might be necessary to get the business ready to go such as equipment costs. Also, you will see ongoing royalty fees that you'll have to be alert to.


Secondly, you'll need to be certain that you can spend an adequate timeframe available. Although the machine is basically create in franchising, you will still need to in the beginning spend extra time learning the way the system works. The franchisor usually offers training and continuous support, hence the ongoing royalty obligations. Like other things, knowing the intricacies of the system, the time investment decreases slightly.

Leadership and Partnership

One of the most crucial skills you will need to have as a franchisee is the ability to be pro-active and take effort. You ought to be in a position to easily presume a control role.

You need to be certain that you understand how the entire system works rather than hesitate to ask the franchisor questions. It really is especially important to talk to the franchisor whatever you notice that doesn't seem right to you.

After all, you are quite simply assuming a collaboration role with the franchisor. Therefore, you ought to be able to work together, promote ideas, and solve issues together. You may notice something that the franchisor was not aware of because you are much closer to the business enterprise. The franchisor may possibly appreciate your taking concerns or discrepancies to the desk, especially if you offer possible alternatives.


With all of the tasks that the franchisee holds, communication and organizational skills are fundamental skills to have as a franchisee.

As mentioned, it's important to keep in close communication with your franchisor. Furthermore, you'll need to have the ability to converse effectively with your customers, employees, sellers, and other business associates.

Furthermore, it could be quite beneficial to team up with other franchisees on a regular basis. It can benefit you run your business more smoothly if you reveal ideas and solutions to problems familiar with others in the same capacity.


In your role as franchisee, you should be prepared to wear many hats. In operating the business enterprise, you will likely have to control all the daily businesses involved in functioning a business, including ordering supplies, ending up in customers and suppliers, setting up payroll, resolving discrepancies, etc. These are just a few of your "sub-roles" depending on the type of business you are running. It is essential to have the ability to organize all of your obligations so that everything gets done accurately and regularly.

In conclusion, so long as you understand your role as a franchisee and make every effort to carry it out thoroughly, you ought to be able to deal with a successful franchise. "

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