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Apple Inc Culture Has Both BENEFITS AND DRAWBACKS Business Essay


Apple Inc, a multinational company gives high standard computer products, communication products, and entertainment product such as Mac pc Computer systems, Iphones, Ipads and Ipods. The American company originated and produced in Cupertino, California in the entire year 1976. The business was designed in 1977 as Apple Computer, Inc. The business started as computer company, and over time the business grew swiftly was soon greater than a computer producer. The high standard operating system Mac OS made them unique one of the rivals from the same industry. At the moment Apple, Inc is one among the top ranked in the bundle of money companies which is more developed as a Computer, Cellular phone, and software builders and vendors worldwide.

The company was shaped in the year of 1976 the incorporation occurred in the year of 1977; also the first computer was released in the entire year of 1977. The founders of Apple Inc (founded as Apple Computer Inc) are Steven Paul Careers, Stephen Gary Wozniak, and Ronald Gerald Wayne. But Wayne has kept Apple before the incorporation, the real twist in its development and development was with the entry of Mike Markkula who was the former marketing manager at Intel Company. Markkula offered a financial support for Apple Computer Inc. He previously invested $ 250, 000 and some expertise for expanding Apple's business.

At first, they created your computer without key planks and monitors, the computer systems even sold with out a circumstance. The first computer is named as Apple I.

Following Apple I the business got launched Apple II which includes all the disadvantages of Apple I. Apple II acquired added benefits over its predecessor, including a coloring screen and a cassette storage drive. The intro of Apple II was a great success and it enhanced $ 1 million total annual sales.

By the entire year 1979 Apple launched Apple II+ computers which came out with better memory space and features that Apple II.

During the 1980's Apple released their Apple III pcs. The launch was a big failure. The analysts stated that the Computer had launched without sufficient assessments, because of this many of the units turned out to be defective.

Following that Apple continued to remain ground breaking in product development. One of their greatest enhancements was their Ipods which can store and play music data files with the help of their own Itune software. The unique design and ultra portability made the product favorite for all types of customers.

Following they have launched their first cellular phone, which was there entry in to the flourishing mobile phone's industry. The cellular phone is best for his or her unique features, and great designs. It had been great success in the smart phones category. With all their high standard products and enhancements the company acquired remained top rated even in the downturn. According to the second quarter survey Apple Inc, the 2010 second quarter revenues elevated up to $ 13. 5 billion, the second quarter revenue of 2009 reported as $ 9. 08 billion. Also the profit margin lifted from $ 39. 9 % to $ 41. 7 %, Apple pc PCs shows 33 %33 % product growth and Ipones shows 131 % device growth set alongside the previous one fourth. Whereas, Ipods shows 1 % decrease in unit expansion, the major part of the earnings is added by Iphones.

Organisational behaviour

According to Mullins, (2005), Organizational action as the analysis and knowledge of individual and group action, and patterns of structure in order to help improve organizational performance and success, (Mullins, 2005, p. 26)

Organizational culture is sophisticated and multi-faceted. Culture is intangible and varies from business to firm. Many authors came up with relevant theories regarding these content. It can be identified in simple terms as the way things are done in an organization.

Mullins, 2005 mentioned that regarding to Handy there are 4 main ways that organizational culture can be labeled, they are as follows:

Power Culture

Role Culture

Task Culture

Person Culture

Power Culture

Organization in this category generally have minimal regulations, also it is largely dependant on a central personality. The decisions are made by this central identity or a central group. The focus group of Apple Inc have proved to be best at what they are doing this far. Though this type of culture is implemented by small enterprises, Apple Inc have used this because of the fact that they emphasise on providing quality over anything else.

Role Culture

The business in this category, generally have a bureaucratic way of organizational culture. It very much sticks to the guidelines and polices of the business. With this culture, organizations tend to are the strong 'pillars', where individual beliefs have less importance, whereas the positions play important functions. In Apple Inc, there involved an even of secracy as individual opinions weren't acepted at all points and there were defects in communication as well. While searched upon from a real human reference view, this turned out to have influenced the merchandise development at various phases. Where as, when looked after from a product development possible, this proved to be a more challenging and even more challenging quality of significant importance. In most cases the pillars are handled by the role, also functions and job descriptions tend to be more important than specific performance.

Task Culture

In this culture, organizations tend to be more concerned about the target and tasks. It generally does not pay much importance to HR regulations as this culture is more jobs oriented. Experience and individual performance tend to be more appreciated than the positions and jobs. The communication tends to be both ways and the employees are free to share their ideas and ideas at Apple Inc. Also decision making is not relied on information from an individual source and the employees take part in expressing their opinion or the managers accumulated ideas from the co-workers.

But studies at Apple Inc show that culture can be difficult to achieve economies of scales. In the current fast moving digital world, many companies including Apple Inc adopted this form of procedure. In olden days it has been observed in the aeronautic engineering, but now-a-day's a few of the multinational IT companies are adopting this style, because they are eager about their organisational goals and tasks.

Person Culture

Individuals are the key factors for this principles, this culture is generally seen in animal cover organizations.

According to Mullins, (2005) Geert Hofstede also determined four sizes to organizational culture and workplace differences. They are simply as follows:

Power Distance

Uncertainty Avoidance



Power Distance

In this culture you can find high level of disparity. Regarding to Hofstede this culture is completely reliant on the management; in this concept subordinates should obey the superiors. Communication tends to move from top to down. It is seen in military operations, at the moment organisations want to reduce vitality distance and putting their maximum initiatives to bring equality in organizations. Apple got this within the management which was a factor that affected the overall performance to a certain extend.

Uncertainty Avoidance

As Hofstede associated the countrywide culture and organizational culture, uncertainty avoidance refers to the unforeseen situations or unusual situations a world or the employees of an organization feels they are going to face. Apple Inc had this issue as there was an even of secrecy maintained on the list of employees. They themselves weren't aware of what was happening around them.


Individualism identifies the individuals being capable of looking after themselves. At Apple Inc, the framework of organizational action is applicable into a parts of the business that the employees are self powered. They are highly focused on what they do regarding work and weren't able to manage themselves.


It identifies the gender difference in organizational tendencies, in some population the women's value is not differed from men's but in some modern culture it varies women has less value that the men. Automatically it impact the organizational behavior, if a business supply the same positions for women and men, it could bring internal issue in that particular organization.


"Management is not about the leader, it is about how exactly he develops the confidence of everyone else. Leaders are responsible for both big constructions that sever as the cornerstone of self confidence, and the human being touches that shape a positive psychological climate to motivate and stimulate people. Leaders providing confidence by espousing high criteria in their messages, exemplifying these standards in the carry out they model and establishing formal system to give a structure for acting on those expectations". (Mullins J. L, 2007, p. 362)

A diagrammatic representation of leadership

Subordinates-centered Leadership

Boss-Centered Leadership

Use Authority by Manager

Area of independence for subordinates

Manager makes decisions and announce it

Managers enables subordinates to operate within defined limits

Managers presents problems, gets suggestions and make decisions

Manager presents ideas and invites questions

Managers presents tentative decisions to change subject

Manager "offers" decision

Managers define limits, and asks group to make decision

(Mullins J. L, 2007, p. 362)

What is good at Apple, Inc?

Innovative and process driven culture

Apple Inc is very focused on innovation, in another expression they always will try make superior and unique products to get competitive advantages. For this purpose they are very keen to find the best employees available. Effort and determination is the main quality that the business seek from it employees. There is a common saying that there surely is always more work to do than the employees. A peaceful and informal atmosphere is created in the working campus, many studies demonstrated that the employees at Apple Inc is calm and at exactly the same time highly committed to tasks distributed by the company. The business is usually taking enthusiastic interest to entertain their employees following the working hours. As discussed, the company is regarded as innovator so that it always prefers workaholic people. In a single way the company is implementing Handy's task oriented organizational culture, in this culture Handy described that organizations are less formal and highly job oriented.

It is decided that Apple Inc is adopting an innovative and task driven culture, but at exactly the same time they have very strong work ethics and very strict deadlines. The very best example because of this there working hour, an employee is working 60 to 70 hours per week. The employees believe that apple is not just to make money.

The improvements helped the business gain market reputation, at the same time it can help the employee for more information things every day. That's one of the key things that employees are seeking for, especially in software and computer related domains. The technology is changing day by day, and Apple Inc is actually looking to innovate something which can surprise the globe. It can help the employees even after they left the business, the world understands that the employees developing from Apple will be highly dedicated, task driven and hard working, also they can add expertise directly into other business in which they are picked for.


According to Hofstede, in this culture employees are capable or expected look after themselves. Apple Inc is allowing their workers to work themselves. The employees must run their own shows. Because of that the company is always searching for the best abilities, also the advice are given occasionally, because of this the employees are becoming self confident and self motivated, plus they clearly concentrated and demonstrating high dedication to the duties. Also they always ready to take more obligations. There may be common idea in the employees' brain that Apple Inc is obviously seeing for accomplishment rather than the relationship building. Person has the opportunities to verify their potential and obtain the reward. The opportunity to grow is widely open in Apple Inc. Since it is highly centered on the invention and their keen interest to unveiling something new and inspiring permit the employees make the days creating and challenging. It is broadly accepted by the employees at Apple Inc is that each day they can learn and they can experience something new. Therefore the specific opportunities to expand and find out is more in comparison to some other multinational businesses, also the employees are capable with their own tasks without the guidance.

Diversity and Combination - functionality

Apple Inc is a multinational which is always looking for the best talents and determined employees, therefore from all the elements of world talented people are appointed. Employees are most often used to utilize multinational workforce. Additionally it is allowing the employees to learn different culture and working styles. Relating many studies conducted, it's been recognized that employees tend to be find cross functional activities to execute the success of the business's aims or organizational goals.

Apple Inc. required all the necessary steps to promote diversity among its employees and also there always make sure a non - homogeneous labor force. Furthermore they may have setup partnerships with various of organizations. Apple Inc has a relationship with National Black MBAs, National population of Hispanics MBAs and the society of Women Technicians. These Kind of organization promote variety and allow the employees combine with diverse employees. Apple Inc is convinced that the variety in employees is one of the key tasks to perform a successful corporate and business culture

Managers are asked to do different duties apart from their working area. Lots of the multinational organizations are used cross efficient activities to be able make their workers multitask oriented and also to broaden up their ability. Many mangers in Apple Inc, stated that they have often asked to cross functional activities that are out with their working area. For example according to case study, an input supervisor commented that he is involved in lots of the cross practical activities, one day he might asked to entail in professional design, a later date he may asked to entail in the merchandise design and software anatomist. These kind of cross functionality will make the employees to work and boost knowledge in several domains, also they might not be stick constantly in place they will continually be creative and active. At the same time the organization will allocate a soft operation in regards human source of information management, it might not stuck if one or more employees are off or on holiday seasons, someone can easily cover up the situations.

Bonus and Benefits

The benefits in Apple Inc are differs from locations to locations which is also is determined by the employment status. The company has taken range of making the employees feel great about the huge benefits offered by the business. The companies benefit programs begins with the insurance plan techniques, also they initiated Adaptable spending accounts, employees stock purchase program, 401 cutting down and investment plan, product discount rates for the staffs, on site fitness programs also they offered the opportunities to work in big assignments where extra bonu emerges.

As talked about the reward and benefits somewhat is determined by the performance, in the year 1995 Apple Inc has designed and integrated an application called Apple Fellow Program. The main aim of the program is to identify the best performer and from which employee the business has received extra regular contribution. The Fellow program winners used to be the first choice plus they can guide other for company's progress activities. In exchange the company offered the Flexi profit program to its staffs. Also the studies and researches demonstrates Apple Inc had given free Iphones to its staffs after the unique cellular phone has launched on the market.

Opportunities and Job Securities

Career opportunities are very wide in Apple Inc, as it recognized as an innovator the employee are having vast selection of opportunities to demonstrate their caliber and can build their job on the performance wise. Also Apple Inc executing many internship programs which permit the employees to get the thorough knowledge in different fields. The employees dealing with Apple Inc is coming out with a great assurance. According to Maslow's pyramid after basic need of individual it very essential that employees feel job security. In case there is Apple Inc it is not only employment security, in Apple Inc's words the company is not providing job security but it offers employability security. People coming out from Apple Inc is highly demanded, employers are happy offer opportunities for this candidates. Employers worldwide are well aware that these candidates have a variety experience plus they can manage up with any organizational culture. They expect a strong contribution from these applicants.

Unique Corporate Culture

The organizational culture at Apple is highly centered on the careers and technology, may CEQ's emerged and made some changes in the culture, but over enough time the ultimate corporate and business culture is totally focused on invention and the careers done. They can be enjoying a casual culture at the same time they have used quite strong deadlines and making the employees to have clear give attention to the objectives.

The founder Careers did added the best of to make this Unique culture possible for this company. A lot of other multinational firms are adopting this type of organizational culture. The difference between these businesses and Apple Inc is usually that the other companies will be more flexible and they might lose the target and they won't be strict on the deadline like Apple Inc. On the other hand Apple Inc is preserving the informal culture and activity oriented culture but at exactly the same time they are very much focused on the goals and tasks and they have quite strong deadline with no compromise.

The corporate culture of Apple Inc, is making the employees or it is motivating the employees to make something "Insanely Great" and the CEO Careers reported to be the founder of this culture. As discussed earlier many CEO's came up and improved the organizational commercial culture, but by the end of your day Jobs arrived and restructured the culture, after he has come back he understood that the company is lacking their original culture that was at time he was the CEO. Experts opinioned and mentioned the result of this change is Imac.

What is bad at Apples, Inc

Lack of transparency of information

Apple Inc is recognized as an innovator and the products they are offering to the market is exclusive and high standard. There is certainly secret patterns has maintained from the beginning of the business enterprise. In a way it is acceptable that company is principally focused on Improvements therefore a secrecy in information is necessary, but may information shows that the secrecy somehow making trouble for even operation of the business. Their small control over the info triggered many troubles; even it got led a worker to commit suicide in China. Though they have not afflicted by the tough economy, considering future expansion of the company transparency of information is necessary. Transparency of information helps the traders as well as the stake holders. Many of the multinational companies displaying keen interest in making the information open to the public, but at Apple Inc secrecy will there be part of the corporate culture.

Reports show that the countless of the product launches are amazing the staffs, because it is kept top secret, only the product designer and the older management are aware of the merchandise. But thinking internationally many great ideas and suggestions can come right out of the inner staffs, especially from the marketing team, because they are the contain the clear picture of market needs and would like. Even the professionals used to make incorrect information product even through the meetings.

Dysfunctional culture

There are assumptions often that Apple Inc's corporate culture shifted to dysfunctional. You will discover cases reported that lots of talented people they kept the company because they could not adjust and adopt the unique culture of the business. Based on the research study vice president is enjoying a greater power in the business. Analysts remarked that the company has less feeling towards romance with the employees nonetheless they strictly focused on the careers. An event reported that vice chief executive appointed people and given a pay level twice than the mature employees working the company.

Unfair Special offers and compensations

There are numerous cases that information unfairness in promotion and experts say that the employees are treated unfairly. That is mainly because of their unique commercial culture, as talked about earlier personal values have less important in Apple Inc they like jobs and inventions but at the same time they are developing a relaxed atmosphere for his or her employees. Also report says that only top professionals are paid out and loved for careers done. The employees boasting that even if they turn out with new product, they don't get enough gratitude. Also the promotions are given is determined by the interest of the managers. There are remarks from employees they are not given enough opportunities develop their job.

Long Working Hours

Apple Inc is actually preferred hard working people in another term they prefer workaholic people would you not value the working hours. The average working hours weekly in Apple Inc is 60 to 70, which is more than the standard companies working time. As we can see this will affect employees family life. The work is also bit stressed and the employees must be creative and enthusiastic all the time. For instance if an employee is working in the product development division for 60 to 70 hours per week constantly they might get over stressed, the particular section needs full awareness all the time they're working. There circumstance that former employee sued Apple Inc for violating the labor laws California, he complained that he used to work 7 days every six weeks. The company is also alert to that, there are instances after working these types of long hours the employees were in remedy.

Highly Depending on Leadership

Apple Inc is highly with respect to the leadership, The CEO Jobs has quite definitely influence on the organization composition of Apple Inc. Analysts sees that without Job Apple will nothing apart from a normal software company. Also experts stated that the company will be struggling without Jobs. Looking at the theoretical side one can observe that Job the CEO of playing both democratic and autocratic styles of leadership. In a way he's making an informal atmosphere and creative opportunities for his employees at the same time the business is very strict on the tasks and deadlines just like a military camp. The info are very magic formula and the will not tolerate any leakage of the business information. The always retained a secret behavior.


Many of the issues have been discussed, it's been understood that Apple Inc as multinational company has a unique at the same very challenging commercial culture. Many followers have wrote and many companies want to choose this culture, also many reports shows a few of the major pull backs of Apple Inc's corporate and business culture. The study became aware that the culture has both advantages and disadvantages, the capability of innovating unique and high standard products the business attract more skilled people in to their business, younger generation will love to use as they can learn something every day also they can expose themselves. On the other hand there are a few major get backs, they haven't any transparency of information also they may have long working hours in comparison to another companies. With some changes the corporate culture of Apple Inc could possibly be the best in the world.


There are major issues that the company can change, they are the following:

The information can be more transparent, the entrepreneur and stake holder are always seeking transparent information. Also it can help to improve product quality and can get remarkable ideas and suggestions from the co individuals. Transparency of information will help the company to learn better the needs and would like of the marketplace.

The long working time can be modified, maximum of 40 time working hours will help the employee to relax, a tranquil head can produce increased idea when compared to a pressured and week brain.

Having multiple senior executives allows the company to continue their activities, eve if one mature executive remaining the company.

All the employee should be cared for same, equality is another great simple fact for the success of an organization, more talented people will be attracted to organisation. Job understanding will encourage the employees to work more devoted and task oriented.

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