Because of the aforementioned factors, you should be careful when you want to choose the topic for the case study and the individual case to study. You must write about an individual that your customers can easily identify and relate to. So, you have to know your ideal customer. People in the education sector can focus on their university or institution customers while people in the car industry may want to focus theirs on auto parts and accessories and their manufacturers. Whenever you are writing a cases study, you must aim at eliciting some feelings and actions in your readers. After reading the marketing case study, the customer should understand how comfortable you are in the industry and that you are in a full grasp of the specific needs of the industry. The customer should also realize that you know how to give them the desired results. When people read about results achieved by applying particular products in the similar industry, they tend to believe that the same will work for them. However, your case study interview must be detailed enough, so that it will convince the potential customers. Your marketing case study must involve the entire story told from the start to the finish. Many people enjoy reading stories, and when the story is detailed, the reader will get to know the customer well. So, your story must say who the sample customer is, the occupation of the customer, their goals, their needs and how you satisfied those needs to help the customer achieve their goals in the process. Remember, you are not just writing a critical essay here, but a detailed explanation of something with the aim of getting people to buy into that. While we can help you with simple critical essays, our help also involves offering feasible marketing case studies to firms and college students. Your case study must not be simple and must not come with an abrupt end. This is why you are advised to follow the customer down the line, so as to show how the product is still giving positive effects and benefits to them. When you do this well, your potential customers will realize that you are not just coming with products to fill immediate needs alone, but also to give long term results.