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Marketing at Valentino Chocolates Co Ltd Marketing Essay

Introduction

Valentino Chocolates Co. , Ltd. is a high-quality chocolate and drinks in Thailand, Belgium, Singapore and Malaysia have competitive prices and reliable supplier. It was founded in 2001 by Suresh Kumar Sachdev (Handling Director - Thailand).

Valentino Chocolate Co. marketing executive and a staff of 10 people sales force.

Valentino Chocolate Co. , Ltd. imports high-quality delicious chocolate as Ovidias, Kim Jong Il, Mandarin Napoleon Belgian delicious chocolate and the well-known, well-known beverage companies

Valentino Chocolates Co. , Ltd. to acquire exclusive marketing privileges in Thailand Ovidias proline chocolates. Ovidias little bit like d'Ivoire, Newhouse proline in the produce of chocolate, the main players in Belgium. Kim is in Belgium, one of the greatest chocolate manufacturers. Mandarin was founded in 1806 as the Emperor Napoleon

By the Napoleon Antoine Franois de Fourcroy, the ancestors of the existing owner of the brand.

We are a reliable distributor of high quality, competitive price chocolates. Valentino introduced a fresh chocolates brand called 'Ovidias "and" Golden Chocolate "held in Bangkok

Rationale

Valentino is a public listed company which is well-known for luxurious chocolate made in Italy and Turin. It's delicious chocolate which runs under the brand of Valentino have a scrumptious and unique preference. Lately, Valentino has become one of Europe's leading manufacturers of luxury chocolates and has received many international accolades. It is now coming to learning to be a global brand. For the past ten years, Valentino has expanded rapidly and today has almost 300 employees, 75 company-owned shop and a turnover of RM90 million. However, in the past 2 yrs, sales development has slowed down and cost haven increased due to price-cutting in the industry, production problems, a fall season in demand and low personnel morale. The products of the company are too limited in types. To make matters worse, it newly are not striking the marketplace well. Cost in addition has been continuously increasing in these couple of years. Consequently, it damaged the company revenue significantly. This has caused a land in income. So, the owners have reserve RM1. 5 million to resolve this problem and permit Valentino to become a competitive international business.

Objective

Make every work to boost our company. To resolve the company's demand falling problem and problem of lack of the funds. Other than that, we hope to open more foreign markets. The most important is to make an investment of 2. 5 million if possible.

3. Options and benefits

The Table of Directors has decided the next investment plan.

Firstly, we need to invest in market research. Through the marketplace research process, we can acquire and analysis the relevant data information of the marketplace. Thus, it can make us more understanding the competitive environment and understand how to evaluate our services as compared to others relevant delicious chocolate industry. Next, we ought to determine what information is needed to solve the condition and what resources should be used to acquire to the information. Besides that, the market research can help us an improved understanding of our concentrate on customers' changing needs and desires such as how old they are, gender and geographic get spread around. It let us can more understanding our customers and easy to hits our sales. Alternatively, market research also can help us to recognize our success. It could let us decrease and decrease the risk inside our business.

Product research and development is the second area that we need to build up. For the reason that the procedure of research and development can create the new product and increase the technology to improve the business's sales and income. Due to we have relied closely on the success of our traditional product, product research and development should be unveiled to improve our business by satisfying the customer's dreams and needs. An excellent supply string improvement is required to introduce to lessen inventory and delivery time problem. While these will probably continue to account for more than 50% of the turnover in the next two or three years. So, we won't stay ahead of the competition if we do not fluctuate our range.

Human resources development is the 3rd area that we want to build up. Human resources office should be created plus some human reference activities such as workshops and fun activities should be structured. It can enhance the employees' skills and morale through the actions. Because of this, Valentino's performance and results can be increased. Moreover, we have to evidently knowing our product. It is because regardless of what kind of issues that the customers ask, employees can clearly make clear to customers. The recruiting can improve the company's income through the organization. We need to recruit and retain the high performances employees. Furthermore, we using the right people in the right position that can achieve the maximum revenue for the business.

Finally, we can create the web sales websites that broaden the customer platform. Customers can pick and purchase our product easily through our online sales websites. Customers do not need waste a lot of time to go shopping somewhat than at home for online buying. Besides that, our online sales website also supplies the product picture and price that can allow customer make a wise choice and decision. Our catalog webpages displaying our product are obvious and systematic. The choice of colors is smart because we provide a good color compare, emphasizing aspects that are certain to get a customer's attention. In addition, our online sales are ubiquity which means available in any location whenever. It can easy to increase our sales and earnings. Alternatively, our online sales services can be treated as new revenue channel and make our company brand are more competitive on the globe.

Cost

Investment in general market trends 50, 000

Investment in research and development 70, 000

Setting up online sales 30, 000

Timeline

Market research: We can do the market research from Oct and the procedure will be complete in five month's time is around end of March.

R&D: Following the general market trends, we will speed up the ongoing process from Apr to improve the progress.

Online sales: Within the last part. We will setup the website to promote our product after we finish the R&D and working the web site by June.

Evaluation

The mind of departments will submit the monthly are accountable to panel of director. The Panel of Directors will give the evaluation of the progress manufactured in three areas.

Conclusion

In the conclusion, we have spent over 150, 000. Inside the Investment in market research we have put in 500, 000. Why don't we in this investment on the market more stable. In addition, we can appeal to more foreign traders, let the company more international. Investment in research and development we use the 700, 000 to develop. In such a development, we will follow the improvement of the changing times and develop more new flavors echo the needs of the marketplace. We will constantly improve the quality of your traditional delicious chocolate. Finally, we also get into the Internet market. We live setting up online sales. In this particular project, we spent 300, 000. The reason why of we establishing online sales because customers can save time, do not come to our store sales can also pre-order to our company's chocolate, If you purchase a specific amount, we provides delivery service. This can make our customers far more convenient. In these purchases, we will earn 250, 000 in the ultimate.

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