How to Write a Business Plan Step by Step

By: Tasha Kolesnikova

Reviewed: Angelina Grin

19 min



How to Write a Business Plan Step by Step

A professional business plan for a company is a document that specifies the financial objectives of the organization and discusses how those goals will be achieved. A solid and comprehensive plan will serve as a guide for the following three to five years of the company's operations, and one will be able to present it to prospective investors, financiers, as well as other crucial partners. 

A comprehensive and well-written formal business plan must include information on the company's objectives, goods or services, value proposition, and financial situation.

Why Writing a Business Plan?

To launch, expand, and further develop a business effectively, one will need a solid plan. You need to know how to write up business plan or how to put a business plan together. The following is the need to have a business strategy:

➡️ To Determine Whether or Not the Proposed Business Will Be Successful

If you want to know whether or not the concept for a new company may really be successful in the real world, the best thing to do is creating a plan. In this regard, the strategy serves as a kind of safety net for you. If developing a plan leads you to discover that the concept you had for a company cannot be realized, this will save you a significant amount of time and funds. 

In many cases, a concept for beginning a company is abandoned at the stage of doing a marketing and sales study or a competition analysis, allowing you to proceed to a new and maybe superior idea. This is why you need to know how to set up a business plan.

➡️ In Order to Maximize the Prospects of Success for The New Venture

The process of creating a plan with a legal structure guarantee that you give heed to the broad practical and fiscal goals of the new firm, as well as the minute elements, such as accounting as well as market forecasting. 

The procedure will make the period of starting up the firm easier and will reduce the number of unanticipated difficulties that arise during this time. It is really essential to know how to build a business plan. One will be able to determine the consumer base, the unique sales offer, the pricing methods that will provide the best results, and an overview of how you expect to sell and distribute the items to clients if you engage in the process of budgetary and market research. 

In addition, preparing a budget for the execution of the plan will aid you in establishing the amount of capital necessary for starting and ongoing operations.

➡️ In Order to Acquire Funding

In order to get off the ground, the vast majority of new enterprises need money for both launch and operational expenses. There is no prospect of obtaining debt finance from well-established banks and other financial entities or equity funding from angel investors if there is not a well-developed company plan. 

Even well-established companies often find themselves in a position where they need financial assistance, whether it be to finance the acquisition of new assets or machinery or as a result of a decline in market demand. If you have an up-to-date business plan, you will have a far greater chance of obtaining the funding necessary to keep the firm running or to grow it. Formulating a business plan can help you to attain a business loan.

➡️ An Assignment in Business Schools 

The business plan is so important that it is used in some business schools as an assignment. Students are given a fictional company and instructed to write a business plan for it. This exercise enables students to experience the process of starting a firm from scratch and to comprehend the necessity of all the components of a complete business plan. Students usually find the research and market analysis sections to be the most challenging aspects of the exercise.

 If you know how to draw up a business plan, you will be able to acquire funding.

What Does a Business Plan Look Like?

For you to know how to form a business plan, you need to know what a business plan looks like. 

So, how does a business plan look like? There are about two main categories that may be used in business strategies. They both demand a substantially different amount of effort, yet the outcomes are not usually correspondingly different between the two. It is not a given that a strategy that is more involved would perform better than one that is simplified. 

The ability to achieve one's goals is contingent on a number of elements, including the execution of the appropriate marketing strategy in the appropriate environment. You need to understand this before you know how to type up a business plan.

✍️ The Mini-plan (Lean)

This is a brief business plan. One can also say it is a short business plan. Numerous users favor the mini-plan since it is easier for them to read it immediately or save it to their iPhone or computer in order to study it at a later time. You include the majority of the same components that users would in a more comprehensive plan; however, you focus on the most important aspects of the tale while still conveying the same message. In making a business plan, it is often all that is required for starting a new small enterprise. You might require the expanded version if the company is very complicated.

✍️ The Presentation Plan (Traditional)

This is another way to build a business plan. The introduction of PowerPoint slides brought about a shift in presenting style for many if not the majority of proposals. Although the plan is more concise than its counterparts, it does not necessarily mean that it is simpler to present. A forthcoming presentation causes a great deal of anxiety for many individuals, particularly if it is one that might have a significant impact on the future of their company. 

However, if you provide the strategy in the form of a deck, it may carry more weight. Readers can't always get a sense of how passionate you are about the company, and they also can't ask questions after you're done. You should be able to cover all of the important points as well as tell the story in just twenty minutes. This includes everything from the ideation and implementation plan to the financial forecasts.

How to Prepare a Business Plan

These are some of the things to include in business plan. If this document doesn't contain a significant amount of data, then it is useless. You need to know what to put in a business plan. If this is the case, the potential investors will study the document, but they will also go outside for further information on the company. 

If they are successful in locating a significant amount of vital information that has been omitted from the document, their actions will provide a very poor impression. The following are the preliminary data you should have for business plan preparation:

  • Company information.
  • Management.
  • Industry as well as rival businesses.
  • Operations.
  • Sales and advertising.
  • Information pertaining to finances

How to Start a Business Plan

So, how do you start a business plan? 

Starting a business plan can be a bit challenging but the layout of a business plan is straightforward. Recognize who you're speaking to. For instance, if the company works in a highly specialized market, you do not have to employ specialized and complicated jargon that nobody will comprehend if the document is going to be examined by investors or financiers who do not have a lot of experience in the industry. 

When it pertains to the readership, the duration of the plan should also be something you keep in mind. However, some of the readers may want to see more specifics, while others may just be interested in the broad strokes of the data you provide, so we always advise making the strategy as brief as is humanly feasible. For instance, a prospective business partner would probably have a greater need for more information than an insurer who is reviewing the company would. 

On the other hand, don't go crazy with this because you can just buy business plan or develop a plan that's a hundred pages long since nobody will read it. Consider this your business plan guide. Here are the steps of business plan.

Guide to Writing a Business Plan

Let’s now look at the steps to write a business plan.  The following is an in-depth tutorial that will teach you how to make a business plan:

✔️ Cover Page

Since it will make the initial impression and will set the stage for how buyers or users will interact with a business strategy, the opening page of the strategic plan is the very first and most significant element of the document. 

A buyer or user may get a rapid notion of the goal of the company concept simply by glancing at the front page of the plan. Nevertheless, the cover page is where the majority of new business owners go wrong since they do not give it sufficient consideration. This is one of the first steps in writing a business plan.

✔️ Table of Contents

A concise synopsis of the whole text may be found in any document's table of contents, which also functions as navigation to help readers move quickly between sections. The same holds true for an outline of a corporate strategy. It is essential to include a contents table in order to offer a concise summary of the parts that you have incorporated into the document step by step as well as to assist readers in navigating to the part of the document that most piques their interest. 

✔️ Executive Summary

The first component of any business plan is referred to as the executive summary. But even so, the executive summary is often composed last because it is both an overview of the planning process and a recap of the whole business strategy manuscript. This is because the executive summary is a basic outline of the business strategy. 

Whenever the executive summary does not fully define how well you can fix an issue for a customer as well as make money, then prospective buyers and users may not find it worth their time to read it. Although it may appear that writing a decent executive summary requires lots of specifics, it is critical to get it right.

✔️ Company Overview

If the firm already operates, the section under "Company Overview" will provide you with a concise background of it. If, on the other hand, you are in the process of launching a brand-new enterprise, here is the section in which one will be required to write concerning one’s self, the accomplishments, and the process by which one wants to organize and establish the firm as a corporation.

✔️ Problem Analysis

Because one can recognize an issue that no one else was addressing, one can decide to launch a company to provide a solution to that issue. In this section, all one needs to do is describe the issue in question. Simply convey the scale of the issue and the reasons why finding a solution is of the utmost importance when one is writing the problem statement. 

✔️ The Solution

The part devoted to solutions is often referred to as the products and services section. In this part, one will be tasked with defining the most effective solution that one has offered to the issue that was analyzed in the one that came before this one. The particulars of the solution have to be as uncomplicated as feasible. When writing about the specifics of the product, it is not advisable to make use of an excessive number of technical or industrial facts. 

✔️ Market Analysis

Before one launches a company, it is vital to determine whether or not there is a market for the goods or services one wants to provide; hence, doing market survey is the single most important factor in determining whether or not a company will be successful. To put it another way, market analysis is the process of researching the market that the company will be operating in, the size of that market, as well as the trend and orientation of that market.

✔️ Customer Analysis

After one has finished the market analysis, it is now time to move on to the next step, which is termed customer analysis. This step involves determining the customers as well as the requirements of those who are going to utilize the product or services. Analyzing the target market is one of the most important aspects of any effective marketing plan, not to mention the whole company strategy. 

✔️ Competitive Analysis

Finding the competitors and evaluating their advantages and disadvantages, as well as their goods and services, costs, online presence, advertising, and sales strategy, as well as other aspects, is the primary focus of competitive analysis. After one has determined who the rivals are in the market, it is time to explain how the company is distinct from theirs and more advantageous. This portion of the plan will be devoted to discussing the company's competitive advantage.

✔️ Marketing Plan

This is an intellectual property of a business plan. It is essential to let the consumers know about the goods or services now that one has described them, determined who will use them, and stated how those goods or services will be used. One will also need to prepare strategies in order to do this, and the planning that one does will be something that would have to discuss in this area.

✔️ Operations Plan

Depending on the nature of the company, it may include a great deal of information. If someone operates a manufacturing company, such person would want to provide all of the details on how they will acquire raw products and resources, as well as how they will construct the goods and distribute them.

✔️ Financial plan

The financial portion of the business strategy is the single most essential section of the whole company plan as it defines a lot of things such as cash flow, revenue streams as well as profit and loss. It is a way of making financial projections. Whatever one ends up writing in the business plan is going to be considered conceptual as long as they don't back it up with some figures. 

If one wants to get funds from outside sources, such as investors, or lines of credit from financial institutions, one needs to have a financial strategy. This is how to do a business plan step by step.

✔️ Appendix

It is essential to include the papers that one believes might persuade potential investors that the company will be successful in the future. These papers could contain things like accomplishments, product licenses, honors, balance sheets, resumes of important team members, contractual documents, photographs of products or organizations, and so on. These papers may assist readers in comprehending the narrative in a manner that is both clear and succinct.

So, there you have it; this is how to make a business plan step by step. Let us now look at the format of writing a business plan.

Business Plans for Small Businesses

Here, we are going to look at how to write a business plan for a small business. The business planning format is important. It is essential to know how to create a small business plan.

Writing down the thoughts and findings from research is an important part of developing a strategy for the organization. This is one of the steps on how to create a business plan for a small business. 

Writing a business plan for a small business is a skill on its own. One needs to have a profitable company concept before one can even begin to construct a plan. As soon as one has an idea for a company that one is enthusiastic about, such person should immediately begin performing research to develop the business plan. 

Consider the summary of the firm to be the "elevator pitch." People who read the business plan format must be aware of the reasons why the company will be successful. The proprietors of small businesses need to get their start in environments that are both simple and inexpensive. 

To begin, you should network with local companies and the owners of small businesses. Find out what it is that they are doing that is successful. You may learn how people discover your website as well as where they originate from by using your website and the internet resources available to you.

The size of the firm is another factor that must be taken into consideration. In addition, the availability of substitute choices for dealing with suppliers, limited cash and human resources, short time limits, and the opportunity to rapidly reprofile the firm in the event that the economic environment is unfavorable are all factors to consider. 

You have to know how to make a business plan for a small business. In this area, one should break down the logistics of the firm. Describe in as much detail as one can how one plans to manage the company going forward. Exploration and planning should be carried out with great care.

After one has finished writing the business strategy, one should thoroughly review it with a comb with very little teeth. Making grammatical and typographical mistakes gives the impression that both the person and the prospective company are unprofessional. It is a good notion to offer it to a colleague who can glance at it with new eyes since it will help one to evaluate it more objectively. This is how to write a small business plan. As earlier said, the format is important.

Help With a Business Plan

Do you need business plan help? We are aware that the process of developing a plan may seem intimidating to some people. You have such a fantastic idea and a lot of experience working in this same sector, but you've never had to draft a business plan quite like this one before. 

There's no need to panic about it, though. Studybay business plan writing service is here to assist you in developing a paper which is properly organized. In order to help you in the process of acquiring the finance that you may require while getting your business plan writing help. 

Our high level experts, who know how to write an effective business plan, have years of expert experience and together have produced lots of different business plans. This indicates that our crew, who know how to create a successful business plan, will most likely have somebody on it who has prior experience working in the industry that you work in. 

Studybay authors use a format for the business plan which has been tried and true over the course of the previous two decades and has been continuously improved upon. This is the place to come for help with writing a business plan. Hire professional writers and get help!

Tips on Writing a Business Plan

Let’s look at how to write a simple business plan. These suggestions will be useful when it comes to the formulation of material for a business plan:

  • ☑️ Acquaint with the rivals.
  • ☑️ Recognize who you're speaking to.
  • ☑️ Always be prepared to back up any claims you make with evidence.
  • ☑️ Always use a cautious approach when estimating or projecting the finances.
  • ☑️ Be practical with the amount of time and resources you have.
  • ☑️ Be logical.
  • ☑️ Create a list of the reasons why the concept will succeed.


What are the 7 parts of a business plan?

The seven components that make up a business plan are as follows: an executive summary, an overview of the company, an analysis of the problem, an analysis of the market, an analysis of the customers, and a marketing plan.

What are the 4 types of business plans?

The four types of business plans are the lean plan, the traditional plan, one-page plan (summary), and business pitch plan.

These are the four major variants that we have. Depending on the type of business you want to start, you can select the one that best suits you.

What 3 things should be in a business plan?

The client analysis, the market analysis, and the financial plan are the components that make up this part.

How long should a business plan be?

The business plan ought to be concise and easy to understand, often no more than 15 to 20 pages, regardless of who you are creating it for. Consider incorporating them as appendices if you possess any extra materials that you believe would be beneficial to the readership as well as the objectives.

What should a good business plan contain?

The company strategy, as well as the particular steps you intend to take to put it into effect, should be outlined in a business plan. What are some of the things you want to accomplish with the company? When and how do you plan to accomplish what you set out to do?

What is the most important part of a business plan?

A strong argument can be made that the executive summary constitutes the most significant part of the business plan. It is essential that it be clear, succinct, and properly written. A large number of individuals that go over the document will make their decision on whether or not to continue perusing based just on the executive summary.

What is the first step in creating a business plan?

The very first step in constructing a business plan is to have prior data that pertains to the kind of business you want to run. This data would let you know how to come up with a proper business plan.

How many words should a business plan be?

It is widely recommended that the number of words a proper business plan should range between 4500 words to 5000 words. That's approximately about 25 pages, considering default font types and sizes are utilized.

How detailed should a business plan be?

A business plan should be well detailed. Cross all Ts and leave no stone unturned. It has to be comprehensive and straightforward especially if you are going to come up with a traditional plan.

Who needs a business plan?

Aspiring entrepreneurs, you need a business plan. Every time a person considers starting a new firm, a plan must be created. The most crucial aspect of company planning is knowing where you're headed and how you'll accomplish the objectives. Furthermore, you'll need a technique to communicate the idea if you're searching for funding or to encourage investment.

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I studied sociology and marketing at Europa-Universität Viadrina (Germany) and Universidade da Beira Interior (Portugal). When I was a sophomore, back in 2018, I decided to put what I've learned into practice, so I got my first job in digital marketing. I currently work in the content marketing department at Studybay, building strong, effective, and respectful communication between the platform and our clients.

Angelina Grin

Creative Writer and Blog Editor

Despite my relatively young age, I am a professional writer with more than 14 years of experience. I studied journalism at the university, worked for media and digital agencies, and organized several events for ed-tech companies. Yet for the last 6 years, I've worked mainly in marketing. Here, at Studybay, my objective is to make sure all our texts are clear, informative, and engaging.

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