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Airline Industry SWOT Analysis

Keywords: swot airline industry, swot air-port industry

Conducting a SWOT analysis, that is, looking at the advantages of a business, its weaknesses, opportunities it can capitalize on for maximum revenue, and the hazards to reaching its full potential provides very important information to the organization about the market and understanding the industry, as well. The aviation industry is no exception, it too has its share of talents and opportunities which once utilized by a business can help it grow considerably and weaknesses and dangers which the organization must strive to minimize to the cheapest possible levels.


One of the talents of an organization in the aviation industry is the growing income levels. The growth in individual incomes increases the amount of disposable income and hence many people have the ability to utilize the service providers to fly with their destinations

Growth in tourism is also a major strength as they have led to a substantial increase in the amount of home and international passengers with information indicating a 50% development in the number of local flyers and a 25% increase in the amount of international flyers.

Despite the downturns, flights has continuing to grow over time and is one particular industries that are a long way away from getting their peak. This is partly attributed to the ever before growing human population and the upsurge in the propensity of folks to journey. With useful management, an organization in the aviation industry is assured to expand into a big and profitable venture.

Air travel has a designated security record and has been generally accepted as a safe and fast way to travel. Even the reduced cost growing airlines have safety and speed related to them and for that reason, a small growing airline shares this power with big and known brand names in the industry which is quite an edge. Airline staff contains highly trained personnel, which is a major durability, to any firm on the market.


One of the major weaknesses in the aviation industry is infrastructural development. The introduction of infrastructure has been very sluggish thus unable to continue the rate of progress of the aviation sector. Hence, it is, a significant bottleneck in the industry. A growing air travel should therefore, give main concern to investing in infrastructure by creating high tech airports with enough runways and ample parking plenty for passengers. It should also make investments on routes leading to the airports in reducing passenger delays credited to traffic.

Airlines have been recognized to have a very high 'spoilage' rate in comparison with other business. Once a traveler misses his/her flight, the income/revenue from that seat is lost. To avoid or lessen this incident, the air travel should establish a method of contacting all the travellers prior to departure to remind them of the flight. There should also be a bigger time window between the boarding time and the departure of the airbus to cater for those people who arrive later for their plane tickets.

Aircrafts are extremely expensive and jogging an airline requires a very huge capital outlay. For this to work to the good thing about the flight, proper marketing strategies are required, and careful planning to ensure that dividends on investment are higher than the initial investment.

An airline may find it very hard to compete with other carriers because of their low fares. To endure this, the organization can lower its fares but ensure that they are in balance with the results to avoid losses. Extensive promotional initiatives on quality can also give it an edge over the reduced cost companies.

Airlines have to maintain a huge work force which is distributed over an outsized ecological area and which requires frequent communication and monitoring. Because of this to work to its advantages, extensive evaluation of the staff is required to ensure competence and also the capability of the personnel to work under least supervision.


There are extensive opportunities an air travel can capitalize to reap maximum profits. Expected investment is one of the opportunities that can benefit an air travel. The aviation sector is ever growing, and there can be an increasing number of stakeholders in the industry willing to purchase flights. An airline can take this chance to increase its capital bottom so as to be able to enjoy large economies of scale.

Development of new products and services can have a considerable blow on the gains of a business. In aviation, an flight can expose mailing services for delivery of mails and parcels throughout the world. It can also present special fare deals for those going to certain locations for pleasure or business.

Technological progress and investment in it can be an opportunity that can greatly help a business to reduce its operation cost. An flight can rely on information technology to offer more customers friendly services and provide customers with other services like internet while travelling which would make them pay more for the assistance hence increasing the profit margins of the organization.

The group should evaluate end user response to its services to get home elevators what areas of its services to improve. This would go a long way in helping the business acquire clients as well as hold on to its old ones who are satisfied with the services on offer.

The organization also needs to take the opportunity to increase and cover a more substantial geographical area. It will grow into the untapped markets and offer its products and services in these areas. Having a sizable customer base would increase its earnings.

Acquiring better resource discounts, for example, a more affordable fuel distributor would greatly minimize the procedure cost of a business in the aviation industry. The flight can also sustain its suppliers but negotiate for better deals with the purpose of increasing its profit margin.

Cutting down on delays is very important in the aviation industry. Minimized delays would mean less refunds and nominal compensation scheduled to inconveniences made. It would also help the business to gain the customers trust thus building itself as a carrier of choice for most travelers.

Linking up with other carriers on the market can be an opportunity that should not be ruled out. Linking up with another carrier would improve the passenger volume greatly. This can be done through guaranteeing a coordinated routine where in fact the airlines offer their services to various places through a showing agreement. Only 1 carrier traveling to a given destination from a particular location would permit the partnering service providers to enough time long time taken before an plane is loaded.


There are numerous threats facing organizations in the aviation industry. Going for leisure and business is greatly influenced by the global economy. A downturn in the global economy means that less people are likely to travel for pleasure and conduct business. This contributes to low income to the air travel during this time period. To minimize the result of this, the organization should devise a system of cutting down its operation cost to the minimum amount possible levels to avert possible deficits due to its operating costs exceeding income.

Some federal government legislation can even be a major danger to shareholders in the aviation industry. Involvement by the government can come with it guidelines which are incredibly costly to stick to and also competition from unpredicted quarters, for example, from international airlines anticipated to liberalization of the marketplace.

Air travel is very susceptible to environmental changes. Heavy storms are damaging to trip schedules, which may suggest refunding those customers who choose to cancel their plane tickets all together rather than to wait. Additionally, it may lead to loss of an asset, for example, the crashing of an aircraft. To reduce the effect of this, the air travel should ensure that it is well insured against losses caused by these weather changes. There should also be an protection plans for its individuals.

Air travel has a seasonal demand especially where the largest ratio of travelers involves those exploring for leisure. In this case, the highest demand is likely to be during international holiday seasons like the Holiday season and a substantial decrease in demand midway through the year. To ensure that there is no significant drop in customers during the off peak periods, the organization can come up with a way of encouraging people to travel during this time period by, for example, lowering the going rates, offering discounts and special travelling packages.

In recent times, air travel is a concentrate on to terrorists, which has had a very negative impact on the airlines themselves. Repeated fliers have been frightened away, and the air travel industry has lost a considerable number of customers. To gain back the lost assurance, an organization should carry out an extensive plan meant to assure customers of these safety when traveling using their airline.

Over another few years, huge investments are anticipated to be made in the aviation industry. New airlines will probably crop up which will lead to a pressure on the available pilots, and air port staff. This will be a limiting factor to the continued progress of the air travel. To prevent this, the air travel should start training its pilots and airport terminal staff. This might in future give it an edge in the other airlines which would be experiencing a shortage of the same. The flight can therefore, convert this danger into an opportunity by selling some of its personnel to the other businesses for a profit.

With the increasing variety of airlines and aircrafts, there is likely to be a marked lack of international airports and airport facilities. The air travel should therefore, commit heavily in its airports and ensure that they have ample car parking bays because of its aircrafts.

The firm also encounters the risk of being vulnerable to episodes by its major opponents. It will therefore, have all the mechanisms of counteracting this in standby so that it does not land to accusations from other airlines.

The ideal hurdle facing many airlines today is high fuel costs. A huge upwards surge in fuel prices can destabilize an investment in the aviation industry. To counter this, the airline should ensure it has its own fuel reserve such that it is not immediately affected by the changes in fuel costs as it will have time to adapt while counting on its gasoline reserves. Using its own reserve, it will help from this risk by giving that essential reference to its competition at a sizable profit margin.

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