Market Segmentation Essay

g. by use of advertisements that are appealing to "bad boy" attitudes, lowbrow, humorous or sex may alienate other targeted groups. Although humorous and sex advertisements may persuade men as a market segment they may also make your business look less professional thus making it untrustworthy to your customers. This may also make them not purchase your products in the near future. Generally, using marketing campaigns that are appealing to men so as to grab their attention e. e. not everyone is interested in sex, lowbrow or "bad boy" attitudes (Boone). Therefore, marketers should be very careful and concerned about offending a certain market segment in an attempt to reach another one. This is because the behavior of an individual may be way off to another one because of different cultural beliefs, religious beliefs or even personal tastes.