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Today, mothers want both comfort and fashion as they want to look good yet comfortable while going to work. In most instances, women want durable clothes that they can wear during several pregnancies while at the same time they want cost friendly clothes. They usually go for the cost friendly as they are saving for the unborn children that they are expecting (Cahill, 2011). The major retailers in the expectant mother segments include Motherhood Maternity and Target. This division of retailers will always sell as expectant mothers do not have an option but buy clothes, as they get bigger during the pregnancy.

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Marketing
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