Roots Canada Innovative Product Marketing Research Report

(2015) note that integration of mix of different clientele for the product will seek to explain how, why, and at what rate the sleek leather briefcase spread through cultures.The product design model therefore allows focusing efforts and consolidating specific expertise around the product and not the function, which brings in a more focused set of skills and experiences. Secondly, the design of the product should target from different socio-economic background, regardless of the education levels of the targeted clients. This way, the product will be able to address the constantly changing business environment in a more flexible and responsible way, as the product design model concentrates decision-making authority in a “product cell” and thus enables faster response of its sleek leather briefcase. With that in mind, a product design structure and strategic management if applied to thesleek leather briefcase design can provide the organization with an opportunity to gather cross-functio...