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Eventually, people were well informed about the social media feature, until last year when almost everyone was aware of Facebook and word of mouth decreased, people were are not interested in Facebook anymore and are venturing into other social media features hence decrease in of word of mouth as the graphs depicts. Graph 2: The population with internet access around the world is increasing exponentially with time. Most of gadgets, for example Computer are easily accessible in different places like restaurants, airports; shopping malls have Wi-Fi facilities. In addition, with introduction of smartphones, internet access is cheap. This has an impact on the exponential graph trend below. Social media is primarily dependent to internet. Therefore, through internet access more people are connected to social media (Facebook). This is known as the reinforcing loop. The second loop is the relationship between Facebook total users and smartphone device users. Therefore, increase in the num...

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