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” The company's strengths, weaknesses, and environment laid the foundation on which this strategic analysis and marketing plan were developed. The purpose of this marketing plan is creating opportunities for growth market and sales growth for the company’s products .The market plan also helps the company’s management in identification of possible new products that can be developed for specific target markets and niches. Situation Analysis Melbourne Bakers has established itself in the Australian food chain industry as one of the most reputable and stable companies in the country. Over the years, there has been an increase in the company’s products not only in the country but also in New Zealand, Wales and Canada among other upcoming and potential markets. Economic Factors The company’s target is mainly income earners especially the older generation. The middle level income earners offer a considerable market for these products. Any changes in the economic environment directly affe...

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Essay (96 pages)
Marketing
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Proposal Marketing Plan

Young H
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3 in Marketing

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