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Their products range from the white high tin loaf, white tin Vienna, white floor loaf, white block loaf, white cob, white farmers loaf, white hot dogs among others. The company controls almost 13. 6% market share of Australian bread retail sector. The company mission statement or slogan is “We’re for Real. ” The company's strengths, weaknesses, and environment laid the foundation on which this strategic analysis and marketing plan were developed. However, from SWOT analysis, it is clear that the company is quite competitive and has been able to maintain their customer base (Nagle and Cressman). By maintaining and constantly improving brand and product loyalty, existing customers usually give referrals to new consumers and customers. In addition, by the company displaying a virtual bakery whereby customers and clients are able to interact with the staff, the company holds a competitive advantage in comparison with other companies.By providing quality, handcraft and fresh baked loafs and...

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Thesis (96 pages)
Engineering
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Proposal Marketing Plan

Young H
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