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(2000) argued that it is possible for a single research to have more than one purpose. Exploratory Research Zikmund (2000) established that exploratory study is carried out to ascertain and understand the nature of a problem. Subsequently, exploratory research often takes place if the investigators have little prior information concerning the problem under investigation. As such, exploratory research offers vital means of figuring out “what is happening; to find new insight; to assess phenomena in a new light, and to ask new questions.” Zikmund further argued the resolution of the exploratory research is to offer insight and understanding of an inconclusive study. Saunders et al.

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