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The model was initially published in Porter's book as a competitive strategy used in analyzing the industries competitors (Dobbs 2014). The model is relevant because it analyses the structure of the company together with its corporate enterprise. To achieve that, the model examines five unbeatable forces that take part in dictating the operation of the market. The analysis, therefore, is instrumental to Kelly's salon because it is to it that the business will find the best way of fairly trading in the market bearing in mind the competition it faces (Rothaermel, 2015). FIVE FORCES ANALYSIS TABLE FORCE EXPLANATION (Minimum 2 good sentences) IMPACT(POSITIVE, NEGATIVE, or NEUTRAL) AFFECT STRATEGY? (YES/NO) BUYER POWER This is the ability of the customers to have the price of the service down according to their wish. The easier the other companies find it to get into the market the risk of the existing company sharing the initially owned market. Block others from entering the market requ...

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kellys salon stage 1

Young H
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