Communication Competence discussion

Strategic communication is an umbrella term that describes activities of different disciplines to facilitate advanced planning. These disciplines include management communication, advertisement, and public relations. Communication competence is the key factor in achieving organizational excellence. Sanghi (2016) point out that communication competency is the ability of members of an organization to effectively communicate with one another through skills and knowledge to attain goals through appropriate interactions. Primarily, communication competence is a skill level that people should possess and attain. Every member of the organization should be aware of their communication behaviors. Self-monitoring involves encouraging members to adopt communication behaviors that are appropriate to particular situations in achieving organizational excellence (Sanghi, 2016). I will also teach organization members the culture, norms, and standards of the communication environment so that they adapt to it and be effective and competent communicators.