Adidas baseball advertising analysis

Document Type:Essay

Subject Area:Business

Document 1

This ad brings famous people into the commercial to gain more attention to the audience. The target of the ad is mainly young people from all over the globe. Using traditional pieces of artwork makes it clear that the company’s goal was to transform the brand. Therefore, the objective is to utilize interpretive freedom to redefine what is original and to embrace it. Such ads are used to evaluate the level of sales for the company. com/adidasBaseball/status/979393361755783168?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E979393361755783168&ref_url=https%3A%2F%2Fuproxx. com%2Fsports%2Faaron-judge-adidas-commercial-video-kris-bryant-major-league-baseball%2F Twitter is another social media platform where Adidas ads are common. Like the brand's previous creativity focused ads on YouTube, Addidas twitter ads feature sports stars such as Candance parker of the LA Kris Bryant of the Chicago Cubs and many other artists.

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The ad target mostly young people who are willing to unleash their creativity. To capture the attention of the audience the ads are used for engaging and entertaining content that is shareable. One case is the UEFA Champions League Final, amid the match, the competitors utilizing Adidas hardware were utilized as a part of pictures made if there should arise an occurrence of a key occasion in the match. For instance, Luis Suarez and Alvaro Morata scored in the match and are the two competitors who utilize Adidas gear and along these lines, amid the match, they tweeted a picture of these competitors utilizing the drifting hashtag for the match (Christian). As a worldwide brand getting associated with an occasion a large portion of the world was keen on, they got a ton of commitment.

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