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p). However, the socio-psychological tradition focuses on one’s individual psychological influence while the cybernetic tradition does not consider individual influences. The Sociocultural and Critical Traditions Both the traditions focus on the existing reality in the society. However, the critical tradition focus to challenge the societal discourse for example power imbalances while the sociocultural tradition argues that the society is shaped by human communication and interactions (Griffin 43). Theory Tradition Chosen The socio-cultural tradition is more effective and efficient because it creates cultural influences necessary for cultural diversity, unlike the socio-psychological tradition that cause stereotypes due to personal psychological influence. Seven traditions of communication.

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