case study

Microsoft provides the Windows operating system for computers. Microsoft also participates in the search advertising market. The main source of revenue for Microsoft is from the licensing fees charged for using Its operating system Windows and the Microsoft office suite. Google on the other hand has dominance in the internet search and a huge edge in advertising. Its main source of revenue is its search engine Google and web advertisements. For the three companies to sell their products over the internet, the key is to have a large number of potential customers. Microsoft does its mobile offering through selling license keys through the internet. It also offers mobile and desktop applications through mobile computing. Apple as well sells its products through the online platforms. Its Mac OS is also licensed through the web. Google has turned its interest into advertising to beat Apple in profits. Therefore, customers will have to pay indirectly with the Google new strategic plan of ma...