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fashionable clothing for their babies or wives. It targets women of all ages whose income can be ranged as neither so high nor so low. Competition Rosenau (1) states that despite the dislike for competition by many business people it is the main contributor of success in businesses and organizations. Competition is not unique in the business world and how an enterprise navigates it determines its success. Comparing with industries such as airplane manufacturers the clothes industries has many players and hence the competition is stiff. The boutique is likely to face competition from new entrants and old players with strong supply networks. Novelty Competition sets in motion efforts of creativity and innovation that re rewarded with increased sales and Return on Investment (Rosenau 2). Unique features that will guarantee win in the war of competition will characterize the boutique. While other businesses rely on word of mouth advertising the boutique will take its advertising virtual in...

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Young H
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