1 ) EXECUTIVE SUMMARY: SUBWAY (restaurants) is a north american fast-food franchise owned simply by Doctor's Acquaintances, Inc. Subway was founded by simply Peter Money and Sally Deluca, with its first cafe being placed in Bridgeport, U. S more than 40 years ago. The franchise runs 38, 813 eating places in 99 countries.Today, the SUBWAY brand may be the world's greatest submarine sub chain. The SUBWAY business provides number of great testing and better foods as well as the third most significant fast food chain. Being a part of highly competitive market, SUBWAY has to full other fast food franchise like McDonald, Pizzas Hut, Burger King, and KFC. In this condition SUBWAY has to adopt demanding marketing plan in order to keep sales progress and earnings. Subway features online ordering whereby clients can purchase their food on their website and still have it sent without having to visit the restaurant.Subway is highly committed..