Amazon.com’s Business Model and Its Evolution Student’s Name: Institution Affiliation: Amazon.com’s Business Model and its Evolution Introduction Amazon is indefinitely one of the largest online businesses in the world. It operates in some countries that have made it one of its kind around the globe. Established in 1994 Amazon has been on the market for quite a long time and hence it understands and has full knowledge on all the occurrences in the market and how to maneuver and establish a brand of itself in the market. During the initial establishment years of Amazon it used to primarily deal with books and other assorted things that related to reading. However as time goes Amazon has now specialized in a wide range of goods in the market ranging from books clothing and electronics among others. It is an online business whereby customers across the world order for goods through their is trying to spread its retail business to the outside countries across the world. It is challenging for the company to make the company sign for the pages that are used for advertising in such countries and also offering their services. The business also has failed to make branding more easy on new countries and hence they have been unable in taking some local markets and in this way the local competitions always thrive at their expense. Amazon also sells just the common goods in the market and hence there is a need for the business to incorporate and include other new things in the business. The uniqueness of the products that they offer is therefore quite compromised (Damsch 2010). Reference Combe C. (2006). Introduction of E-Business. Routledge Books Damsch M. (2010). Amazon Marketing Strategy. Grin Verlag Publishers Peteraf T. Strickland G(2018). Crafting and Executing Strategy. McGraw Hill Publishers [...]
You will need to read the case study in the textbook. I will provide you the link to the pdf. I need 3 sources including the book. Case Questions Amazon’s internal capabilities could be examined and analyzed using five unique tools: resource and capability analysis, SWOT analysis, value chain analysis, benchmarking and competitive strength assessment. Identify the analytical tool that you believe would be most effective, and detail the rationale for your selection. Define and describe Amazon’s “working backward” product development philosophy. Does this philosophy mesh with established principles and strategies? Detail how or how not. What strategic issues and problems faced by Amazon merit front-burner managerial attention? Justify your response, including specific examples. Conduct a value chain analysis of Amazon and associated operations. Based upon the outcomes of the analysis, discuss one action that could improve the efficiency and effectiveness of the company. Review the competitive challenges facing Amazon. Given the breadth and depth of such competitive factors, can Amazon maintain its position at the top of the heap of online retailers? Do current strategies ensure this placement, or are new/updated strategies needed? Be specific and detailed in your answer.