Amazon E business Strategy

Besides, companies usually introduce internet to their companies for a various reason. The Internet is a global network, which helps a company share information and resources. In this case, businesses usually apply competitive advantage on use of internet in the following areas. This paper aims at addressing the way in which the use of internet helps businesses achieve competitive advantage in the marketplace through cost leadership and differentiation. Likewise, the paper discusses Amazon as an example of e-business Company and highlights the various factors that enable it to achieve a superior customer value. Part B Amazon is an example of E-commerce Company, which has been on the market for the long period. It is an online platform whereby the founder is known, as Jeffrey Preston Bezos It is one of the most successful companies using B2C e-commerce model (Veit et al.

Amazon has an online system that helps customers to interact with the company and explain the products they are looking for and that is why Amazon give the best service than most companies. It enables the transaction of buying and selling on an online platform. Moreover, the organization has developed the customer-centered mind. Further, they also use the information system to plan and assist in innovating new products and services. For example, the use of automated modeling and simulation of product strategy to lower the time and expense of market. Also, the introduction of a new initiative by creating pure E-business operations. Combinational and Open innovation are examples of innovation which is applied online. On this, everybody is connected to the network through desktops, laptops and PDA’s through the internet.