Digital Marketing vs Traditional Marketing

Document Type:Essay

Subject Area:Marketing

Document 1

As a response to the constant shift in consumer behavior, organization developed and begun using new strategies and tools together will available channels that will ensure they can engage, connect and market their products to current and any potential consumer (Kotler and Keller, 2016). In regard to this context, this easy critically analyzes these changes through an analysis of whether digital marketing has taken traditional marketing’s place in strategic development. Marketing is a strategic tool that impacts the lives of all consumers on every waking moment despite others not being conscious of it. In recent year, organizations have realized that any successful business or company must be extremely consumer oriented. Nevertheless due to these changes, marketing concepts have also evolved. The biggest challenge for marketers is assessing suitable and relevant strategies to their organizations.

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One of the industries that have managed to keep abreast of this revolution is the magazine industry. In order to stay in business, these companies are great examples of how organizations should strive to remain relevant (Kotler et al. Digital and traditional marketing are effective marketing strategies that have served companies well during their time, each has pros and cons. Each business weighs their options and can determine which strategy will serve them best. This form of advertising encompasses adverting before the internet era came and changed marketing as it was known before. Examples of traditional marketing include; Billboards, magazines, printed advertisements on newspapers, broadcast advertisements on radios and televisions, newsletters, business cards and flyers. All these tools reach consumers through offline means.

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This form of marketing is well understood. In the increasingly digital world, several consumers have become digital or tech savvy, nevertheless, there are several number of people that are still relying on the traditional marketing strategies (Kotler and Keller, 2016). Digital Marketing Digital Marketing can be defined as the use of a digital channel as a marketing strategy. It encompasses the use of the internet, social media, mobile device, display advertising, search engines and other digital channels to reach consumers. This form of marketing is a subset of traditional marketing, hence it goes beyond internet use alone but also includes aspects like Short Message Service (SMS), search engine optimization (SEO, Simple Notification Service (SNS), interactive or electronic billboards and several other online advertisements like banner ads in a bid to promote their services and products (Kotler and Keller, 2016).

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Marketing experts view digital marketing as a completely new marketing strategy that requires new methods of approaching consumers and ways of understanding how these consumers behave, their buying habits as compared to traditional marketing. Companies have learnt how to approach, apply and implement digital marketing as a marketing strategies. Unlike traditional marketing, digital marketing is cost effective, a properly planned, and considerably targeted campaigns prove more profitable. Digital marketing provides measurable and easily tracked and accredited results, online metric tools and web analytics allows companies to measure their online marketing and establish the effectiveness of the campaign. Digital Marketing allows for personalization as websites contain client databases hence they can easily target these consumers, openness, social currency and improved conversion rates.

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With this much pros, in a highly digitalized world, it is clear as to why digital marketing is steadily replacing traditional marketing. Disadvantages of online marketing Consumers Get Distracted: the potential moment client visits the website they have a particular goal of purchasing a particular product. The communication in traditional marketing is centered on a one-to-many model. This forces organizational relationship with consumers to be solely based on grabbing their attention and not value of product or service. Traditional marketing is also more expensive compared to digital marketing. This factor has forced more companies to turn towards digital marketing. Digital marketing has a significant value in marketing strategies of organizations despite their sixe, sector and even region or country of origin (Kotler et al.

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Their mindset is very different from that of their parents. These people, have an affinity for visuals and the need for constant freedom. This has turned traditional marketing as a less effective marketing strategy. The new generation, demand the option of choice, however at the same time, organizations also need to pay attention to their more mature clientele base that are still attached to traditional marketing strategies. They still depend on radios, televisions and newspapers for information. Even though traditional marketing still has a wavering support and foundation, its place is being steadily being diminished by the new digital world. In this current world, it is vital that business have websites and social media accounts, a marketing tool aimed at reaching their client base.

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This does not discredit useful traditional marketing strategies especially when the target is a large and diverse audience but, it is important to acknowledge how fast digital marketing is replacing traditional marketing in this digital world. Due to the innate strength and influence of digital marketing, companies should design their marketing strategies whereby, the traditional marketing supports and assists the effort of digital marketing (Poole, 2013). This can be seen in; print ads now have links that connect users to websites or social media accounts of companies and business owners. Companies have done away with postal addresses while many created in recent years lack one, they rely on PDFs, websites and telephones alone. Such shifts proof that businesses are more reliant on technology and geographical locations are hastily becoming irrelevant.

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