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Name Course Institution Date HOW DIGITAL MARKETING IS CHANGING CONSUMER BEHAVIOR IN FMCG SECTOR Research context Impacts of Rapid global digitization in technology cannot be addressedfor without making significant consideration in the business arena. Exponential technological advancements have considerably improved the consumer power and increased competition between different industries. This situation has provided business merits to firms that learn on means to overcome the commoditization threat by embracing social media. The FMCG market requires a well-established distribution network that has mature logistics and ways to cover for organized and non-organized business segments (Kumar & Joseph towards online Small and Medium Enterprises (SME’s)." Carrigan Marylyn and Ahmad Attalla. "The myth of the ethical consumer-do ethics matter in purchase behavior." Journal of consumer marketing 18.7 (2001): 560-578. Kumar N. A. and J. Joseph. "A Study on consumer behavior towards FMCG products among the rural-suburban Hhs of Ernakulam." Journal of Global Economics 2014 (2015). Lee Ethel. "Impacts of social media on consumer behavior: decision-making process." (2013). Sharma Krishna Mohan Kunal Bhattacharya and Vandana Sonwaney. "The Study of Changing Buying Behavior of Consumer in Growing Economy of India Specific to FMCG Segment and Its Impact on Unorganized Retailers." [...]
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Given template should be used for the dissertation proposal. Some articles are also provided for your usage, you should also use additional references. Two documents ( research contex and research objectives) are provided if you want to get information about how to complete the parts or research proposal. Please state at least 3 objectives. Make a gantt chart for planning (start from March 2017 finish at January 2018)
