Name Professor Course Date Marketing Small Businesses with Twitter This paper seeks to explore the article “Marketing Small Business with Twitter” about the marketing /advertising communication. This paper will cover the following concepts namely: online presence public relation sales and product positioning/branding. The article outlines how the application of online through the use of media helps in marketing a small business. Mr. Kimball is extremely surprised how the online word-of-mouth marketing seems to revolutionize his business and tremendously increases his sales of desserts. Through the brand image and increase sales; therefore contributing to the success of the business. In what ways can small businesses through their online presence build or rebuild their brand image (reputation) in the face of a crisis without compromising their customers’ experiences? Work Cited Top of Form Egan John. Marketing Communications. London: Thomson 2007. Print. Miller C. Claire. Marketing Small Businesses with Twitter. The New York Times. New York: NYT Publishers 22nd July 2009. Retrieved from Web. 21 Oct. 2016. (http://www.nytimes.com/2009/07/23/business/smallbusiness/23twitter.html?_r=0) Bottom of Form [...]
s per the instructions under Assignments, you are to summarize and analyze an article from the business section of The New York Times that you consider topical to the advertising/marketing communications subjects we are studying or are in some other way important to marketing communications as it relates to such topics as branding, positioning, brand equity, etc.