SpinCent Case study

Exporting of goods is the act of offering product and services to international markets. It provides an environment for individuals to sample the good and services from different countries around the world (Nerayanan, 105). Companies carrying out exporting activities have the advantage of exploring different resources form different countries. Acquiring resources from source companies help firms to buy them cheaply. It also cuts the need of having middlemen who would purchase raw materials expensively. Targeting narrows down to a particular market and particular consumers as not everybody likes the same thing. With specific goals, the company formulated objectives with particular strategies which include products differentiation to serve target customers and satisfy their needs. Having the correct documentation for a company reduces the run in between the company and foreign government.

Since SpinCent was operating alone with no assistance or partnership from any local company; it is essential to have a good relationship with the government to be able to influence the decisions made in legislation that leads to slowing down of the firm’s activities and performance.    SpinCent challenges were operating as well as struggling in making profits with no relationship with the locals. Direct contact expels the need for local partnership les staff and minimum resources towards administrative expenses. The presence of collaborative tools facilitates communication in the firm. Staff members can be in different countries but at the hold a meeting using teleconferencing tools. Teleconferencing promotes workflow and informed decision making. Managers can delegate duties to the junior staff members and have a synchronized objective; meeting the company goals.

The marketing strategies in the market would change due to differences in cultural practices. The language is also different, so the company has to familiarize itself with it. The company has to decide if they would hire local people to run the business in this market or hire experts who have experience in this market (Saleh, Yunus and Craig, 331). All these strategies inform financing decisions made in the company. The management would know if they have to borrow money to finance the venture or raise capital internally from its operations. The company should identify the gap in the sub-Saharan market. The determination will help them introduce products with less completion this would also help them curve a market share for themselves.

Establishing a robust networked supply chain is critical for the survival of the business (Markman et al. Locals help them understand the nitty-gritty details of the markets that the experts or management at the top would not understand. Following the government requirement will help them meet legal requirement in these countries. The company would also face distribution challenges due to bad roads in some parts of the market. The market may also lack skill sets from the workers that are desirable for the company outsourcing works at some point would be a great strategic plan. It’s advisable for the company to adopt a flexible working routine that would require a lot of innovation to fit in the market. Works Cited Ball, Donald et al.