Strategic sales and marketing management (Example)

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NIKE SALES AND MARKETING STRATEGIES By................ Class Name: Professor’s Name: School Name: Date: Abstract This paper provides a deep analysis of the strategies used by Nike Inc in sales and marketing. It addresses the factors that have contributed to the great success of the company in the market since its formation. Nike has very unique and simple marketing strategies which have been easy to implement. The company’s culture of innovation and use of modern technology has also contributed greatly to the top achievements in the company. First I will provide a brief history of the company as well as the background. The second part of the paper will focus on the changing nature of marketing and sales management in Nike. Thirdly I will address how the sales and marketing teams are structured. Next I will give the challenges faced by the company. Lastly I will talk about stakeholder relationships W. Le Meunier-FitzHugh K and Piercy N .F. (2011) The Oxford Handbook of Strategic Sales and Sales Management. Oxford: Oxford University Press Recommended Reading Hand J.R. Coyne J.G. Green J.R. and Zhang X.F. 2017. The use of residual income valuation methods by US sell-side equity analysts. Journal of Financial Reporting  2(1) pp.1-29. Harper C. 2015. Organizations: Structures processes and outcomes. Routledge. Piven I.P. and Breazeale M. 2016. Desperately Seeking Customer Engagement: The Five-Sources Model of Brand. Analyzing the Strategic Role of Social Networking in Firm Growth and Productivity p.283. Porter M.E. and Heppelmann J.E. 2014. How smart connected products are transforming competition. Harvard Business Review  92(11) pp.64-88. Tardan P.P. Shihab M.R. and Yudhoatmojo S.B. 2017 October. Digital marketing strategy for mobile commerce collaborative consumption startups. In Information Technology Systems and Innovation (ICITSI) 2017 International Conference on (pp. 309-314). IEEE. Vignali C. 2015. Sustainable Management; Model Building for Decision Making. CULTUR-Revista de Cultura e Turismo  6(3) pp.11-18. [...]

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Assignment Brief For Nike.com choice critically investigate and comment on how the current sales and marketing strategy drives the overall organisational strategy. Your chosen company (NIKE) may require an implementation of a new sales and marketing strategy, identify and justify the new strategy in the report recommendations. The key areas to be addressed in project report are: 1. Critically analyse the changing nature and perceptions of marketing and sales management from a strategic perspective. 2. Critically assess the structuring of the sales and marketing teams in order to meet strategic sales and marketing objectives 3. Analyse the challenges in planning and implementing of sales and marketing strategies within contemporary global organisations 4. Critically assess the importance of strategic relationship of key stakeholders 5. Evaluate approaches to developing strategic relationships with major clients for mutual benefit 6. Evaluate the impact of marketing strategy on overall organisational strategy