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Student’s name Course Tutor Date Internet-based business. World’s largest companies rely on the internet to maximize revenue for their businesses. Bettis-Outland and Johnstone explained the electronic customer relationship that the sitting of good performing business should engage internet-based customers because information technology has enabled a global customer business and therefore there are higher chances of impulse customers as compared to the physical way of doing business. During a last year case study we researched on at least four companies which have internet based business platforms and reviewed their websites. Our main aim of the study was to determine the benefits of e-business over an internet-based business. Do they have any unique? Do they have many employees and do their get higher returns either? The following were the findings. E-commerce is a commercial transaction which is conducted electronically via the internet. The e-commerce industry is based on selling and buying loses in giving out free goods. The free sample gift should be given on the basis of every two or more sales made per person. This would be the starting point for introducing free sample gifts to customers. Secondly I would ensure that the company site can accommodate as many customers as possible. Lastly I would ensure that on the introduction of this series there would be no impact on the company’s daily transactions. Works Cited "Business Dancing: Managing and Being Managed in Business Relations and Networks." Business Relating Business pp. 112 – 114. "Business Mating: Establishing and Developing Business Relations and Networks." Business Relating Business pp. 5 – 10. Thomas Robert J. "Business-to-Business Market Segmentation." Handbook of Business-to-Business Marketing pp. 12 - 20 Werani Thomas. "Business-to-Business-Marketing." Praxisorientiertes Business-to-Business-Marketing pp. 3-13. Bettis-Outland Harriette and Wesley J. Johnston. "Electronic Customer Relationship Management (eCRM) in a Business-to-Business Marketing Setting." Information Technology Enabled Global Customer Service pp. 102 – 105. [...]

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The objective of this assignment is to increase your knowledge about how businesses are leveraging the internet to conduct business. Because you will be using public websites to do your research, the focus will be on marketing, sales, and customer service transactions with end-consumers (B2C). Choose an industry of interest in which several companies have developed online e-business strategies with public B2C sites. This industry might include traditional companies operating as bricks-and-clicks firms, as well as dot.com companies. Review several websites for companies in this industry, then select 3-4 companies that you think will provide an interesting comparison on how companies are leveraging the internet today. Include at least one company that is based in the Middle East. (Hint: you might want to include one company with a website that you think is significantly inferior to at least one other company’s site). Analyze each of the websites in terms of the overall look and feel of the site from the perspective of the targeted consumer, as well as how well each site has addressed the “7 Cs” in the model developed by Rayport and Jaworski (as described at the end of Chapter 7 in the textbook). Write up your findings, including the following: Introduce the chosen industry and the selected websites. Explain why you selected this industry and these particular companies, including a URL for each site. Describe and compare the ways that these companies’ websites address the “7 Cs” and any other characteristics you wish to emphasize. For example: How easy was it to identify the content or services available? How easy was it to navigate between pages? Did the site download easily? Was the use of graphics and animation appropriate for the target audience? Were the linking capabilities of the Web exploited? Was there as sense of “community”? Was a privacy policy available and easy to find? Based on your analysis, provide some recommendations for the company whose website you considered to be the weakest. Be sure your ideas are appropriate for the industry you selected, and consider whether companies in this industry traditionally have sold directly to end-consumers or not, and through which channels (e.g., catalog, physical store, or via a distributor). The Middle Eastern company that you have selected is interested in offering an educational product or a service free-of-charge to consumer. You are hired to do the following: What method should the company use to offer its educational product/service to the consumer to receive consumers’ attention? How should the company bring this free educational product/service to the market? There is no right or wrong answer with this, you will think about the company’s position in the market, its current products and services, as well as market segment. Use outside resources to provide current statistics and forecasts for the industry you selected, as well as any information about B2B applications that the companies may be using. Be sure to provide full citations to all third-party sources, including a “last date accessed” for all references to a URL. Your well-written paper should be 3-4 pages in length.

Subject Area: Technology

Document Type: Research Paper

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $20

Words 550

Pages 2

Completed in 4 days

Expert Christina Leve

Client Review

perfect

Positive
04.03.2018

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