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Nike (Example)

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Nike In South Korea (Just Do IT) Course number Course Semester Name Word Count (1650) Contents TOC \o "1-3" \h \z \u Executive Summary PAGEREF _Toc509884430 \h 2South Korea PAGEREF _Toc509884431 \h 3NIKE PAGEREF _Toc509884432 \h 3Background Information PAGEREF _Toc509884433 \h 4Macro Environment in South Korea PAGEREF _Toc509884434 \h 4Political Influence PAGEREF _Toc509884435 \h 4Trade union PAGEREF _Toc509884436 \h 4Political atmosphere PAGEREF _Toc509884437 \h 4South Korea Economy PAGEREF _Toc509884438 \h 5Gross Domestic Product per capita PAGEREF _Toc509884439 \h 5Economy Depression PAGEREF _Toc509884440 \h 5Society and culture PAGEREF _Toc509884441 \h 5Age Profile PAGEREF _Toc509884442 \h 5Health Conscious: PAGEREF _Toc509884443 \h 5Technology PAGEREF _Toc509884444 \h 6Internet PAGEREF _Toc509884445 \h 6Infrastructure PAGEREF _Toc509884446 \h 6Global Competition PAGEREF _Toc509884447 \h 6Nike The Primary Competitors PAGEREF _Toc509884448 \h 7Secondary competitor PAGEREF _Toc509884449 \h 8Target Market and Segmentations PAGEREF _Toc509884450 \h 8Target Market PAGEREF _Toc509884451 \h 8Target market segmentation PAGEREF _Toc509884452 \h 8Recommended target market open up the new market for company products. ConclusionThe people of South Korea love sport. Any investments in sports will undoubtedly result in a profit. The high number of population in South Korea provides an ideal environment for sports culture. The kids involving themselves in the sports it diversifies the areas of their success. Huge benefits' of the health care enjoyed during sporting the Nike as the company should also shift their focus to the aged people sports for their betterment in the health. Sponsorship program should also include advancement in the kid's education. ReferenceClifford M. L. (2016). Troubled Tiger: Businessmen bureaucrats and generals in South Korea. Rutledge. Kotler P. (2015). Framework for marketing management. Pearson Education India. Park J. Lee H. & Kim C. (2014). Corporate social responsibilities consumer trust and corporate reputation: South Korean consumers' perspectives. Journal of Business Research  67(3) 295-302. AppendixThe estimated market of Nike in South Korea [...]

Order Description:

The country is South Korea and the company is Nike

Subject Area: Marketing

Document Type: Proofreading

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $35

Words 1100

Pages 4

Completed in 18 days

Expert mtujosh

Client Review

It was good


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