Institution Professor Course Date Executive Summary for Starbucks Executives summary The Starbucks coffee company was established in 1971 by three partners and its headquarters are currently in Settle Washington. In 1980's the company has been experiencing a significant growth beyond the United States and currently Starbucks have ventured into the global markets in over more than sixty countries. The success of Starbucks coffee company in the 21st century makes it be arguably the most prosperous coffee chain store worldwide (Lemus et al. N.P). As the company expands in the current wake of numerous benefits. Therefore this paper will focus on identifying how the company uses social media particularly for product promotion. . Works cited Carr Jeanmarie et al. "Social media in product development." Food quality and preference 40 (2015): 354-364. Lam Hugo KS Andy CL Yeung and TC Edwin Cheng. "The impact of firms’ social media initiatives on operational efficiency and innovativeness." Journal of Operations Management 47 (2016): 28-43. Lemus Edel et al. "Starbucks Corporation: Leading Innovation in the 21st Century." (2015). Tuten Tracy L. and Michael R. Solomon. Social media marketing. Sage 2017. [...]
I need an Executive Summary and introduction for a research paper for Starbucks Company online presence and how this online presence helps them provide the best service to their customers, on the social media.Twitter account service and Instagram> How they use these services to better help their customers and their community.