David BalserSOCI 113 Professor Reinschmidt22 March 2018 Black Friday Shopping Frenzies Black Friday is an informal term given to the day next to the Thanksgiving Day in the United States. Although it is not an official holiday several states such as California perceive it as a holiday for all state government employees. Since 1852 the Black Friday is usually after the fourth Thursday of November which is assumed to be the start of the nation’s Christmas shopping season. Most of the retail shops open very early and run until very late even through overnight hours. The retailers offer attractive promotional sales making the day the busiest shopping day of the year for an extended period time. For the last few years there have been unprecedented scenes of trouble experienced on black Fridays in several stores as bargain-hunting turns into frenzy. The social phenomenon of Black Friday shopping frenzies can of Black Friday shopping frenzies can be analysed from the three major sociological perspectives that are the symbolic interactionist the conflict and the functionalist perspective. Different people view Black Friday in a different approach. For instance retailers view it as an opportunity to make big sales while consumers view it a chance to acquire items at reduced prices. Works cited Broughton Chad. “Black Friday Through the Eyes of Smith and Marx.” The Atlantic Atlantic Media Company 27 Nov. 2014 theatlantic.com Smith Oliver and Thomas Raymen. "Black Friday: Shopping Deviant Leisure and Hyperconformity." Discover Society (2015). Simpson Linda et al. "An analysis of consumer behavior on Black Friday." American International Journal of Contemporary Research (2011). Swilley Esther and Ronald E. Goldsmith. “Black Friday and Cyber Monday: Understanding Consumer Intentions on Two Major Shopping Days.” Journal of Retailing and Consumer Services vol. 20 no. 1 2013 pp. 43–50. doi:10.1016/j.jretconser.2012.10.003. Turner Ralph. Social psychology: Sociological perspectives. Routledge 2017. [...]
Make sure you answer each question thoroughly. Use size 12 font and answer the first question in 1-3 double spaced pages, the second in 1-2. Remember Shakespeare said brevity is the soul of wit. I do not want fluff. I will not read any portion of any answer over the page lengths suggested, so answer in 1-3 and 1-2. The 1st question is worth 60pts while the 2nd is worth 40pts. Question #1: Analyze the social phenomenon of black Friday shopping frenzies from all three major sociological perspectives. Make sure you list how each perspective views these shopping frenzies. You could discuss possible causes or reasons why people partake in mass hysteria on black Friday, why it is viewed as a social issue, or how it effects society. The important factor is to express an understanding of how each theory interprets this topic as a social phenomenon. I want to see that you understand how to interpret the social world from a sociological perspective. The analysis and discussion from each perspective will be worth 20 pts each for a total possible of 60pts. Question #2: Clearly list each piece of the social problems model we discussed throughout the class. Apply the model to Black Friday Shopping frenzies, to explain why Black Friday shopping is or is not a social issue. There are four pieces to the model. You will get 10 points for correctly identifying and applying each piece, with an emphasis on the application, for a possible total of 40pts.