A Case Study on Marketing Strategies: Student Name: Institution Affiliation: Date: Marketing is one of the major aspects which has been recognized in the two case study areas towards raising donations in different localities. The use of 4ps marketing mix has also been employed ranging from the structured procedural activities which occurred to involve many donors. The Livestrong charity campaign was mainly used to raise funds for cancer treatment for patients support and as an aid for the victimized people. The donors hence supported the idea as they bought the wristbands. The ALS challenge most cases different governments and countries will certainly support the move. References Goi C. L. (2009). A review of marketing mix: 4Ps or more? International journal of marketing studies 1(1) 2. Teoh D. Shaikh R. Vogel R. I. Zoellner T. Carson L. Kulasingam S. & Lou E. (2018). A Cross-Sectional Review of Cervical Cancer Messages on Twitter During Cervical Cancer Awareness Month. Journal of lower genital tract disease 22(1) 8-12. Koohy H. & Koohy B. (2014). A lesson from the ice bucket challenge: using social networks to publicize science. Frontiers in genetics 5 430. [...]
For this assignment: Please read through the case study carefully - compare the two examples and develop a new idea using the marketing mix (4Ps) framework below. ****single spaced*** Cause and Target - what charity/cause is being supported - who is the target audience (donors) Product – what is the product (giveaway) or experience – and who are the brand partners? Price – what is the donation – and how are donor dollars captured? Place – Where are the products available and/or events held? Promotion – How will the campaign be promoted? Can it go viral? Big Idea - What are the unique attributes of the campaign?