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Analysis of B2C Companies Using the 7Cs Model. Student’s Name: Institution: Analysis of B2C Companies Using the 7cs Model. Sales and marketing industry has been the best form of business being used to develop online e-business strategies. Most businesses are moving online for easy sale of the products and getting a bigger market share (Rayport & Jaworski 2001). The main e-business strategies are to improve communication with customers and raise revenues it also important for competitive advantage with the competitors and helps in making decisions. Most industry under sales and marketing uses business to consumer model (B2C) in selling their products. This model involves the selling of products from the businesses to the end consumers of the product. This paper seeks to analyze and compare four different companies in B2C industry using the 7Cs model. Some of the websites for the companies in the industry include An online online business is growing gradually and the brick and mortar or tradition business will be replaced by the online business. References Alibaba. (Accessed March 26 2018). Find quality Manufacturers Suppliers Exporters Importers Buyers Wholesalers Products and Trade Leads from our award-winning International Trade Site. Import & Export on Retrieved from (Accessed March 26 2018). Online Shopping for Electronics Apparel Computers Books DVDs & more. Retrieved from https: Abhijit & Jean-Pierre Kuilboer. ( 2001). E-business and E-commerce Infrastructure: Technologies Supporting the E-business Initiative. EBay. (Accessed March 26 2018). Electronics Cars Fashion Collectibles Coupons and More | eBay. Retrieved from www.eBay.comHogg k Chilcott m Nolan &Srinivasan. (2004). An Evaluation of Web Service in the design of a B2B Application. pp 331-340. Namshi. (Accessed March 26 2018). Online Shopping | Fashion for Women & Men | Namshi UAE. Retrieved from http: & Jaworski.( 2001).Strategy Formulation: Customer Interface. pp 149-191 [...]

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The objective of this assignment is to increase your knowledge about how businesses are leveraging the internet to conduct business. Because you will be using public websites to do your research, the focus will be on marketing, sales, and customer service transactions with end-consumers (B2C). Choose an industry of interest in which several companies have developed online e-business strategies with public B2C sites. This industry might include traditional companies operating as bricks-and-clicks firms, as well as companies. Review several websites for companies in this industry, then select 3-4 companies that you think will provide an interesting comparison on how companies are leveraging the internet today. Include at least one company that is based in the Middle East. (Hint: you might want to include one company with a website that you think is significantly inferior to at least one other company’s site). Analyze each of the websites in terms of the overall look and feel of the site from the perspective of the targeted consumer, as well as how well each site has addressed the “7 Cs” in the model developed by Rayport and Jaworski (as described at the end of Chapter 7 in the textbook). Write up your findings, including the following: Introduce the chosen industry and the selected websites. Explain why you selected this industry and these particular companies, including a URL for each site. Describe and compare the ways that these companies’ websites address the “7 Cs” and any other characteristics you wish to emphasize. For example: How easy was it to identify the content or services available? How easy was it to navigate between pages? Did the site download easily? Was the use of graphics and animation appropriate for the target audience? Were the linking capabilities of the Web exploited? Was there as sense of “community”? Was a privacy policy available and easy to find? Based on your analysis, provide some recommendations for the company whose website you considered to be the weakest. Be sure your ideas are appropriate for the industry you selected, and consider whether companies in this industry traditionally have sold directly to end-consumers or not, and through which channels (e.g., catalog, physical store, or via a distributor). The Middle Eastern company that you have selected is interested in offering an educational product or a service free-of-charge to consumer. You are hired to do the following: What method should the company use to offer its educational product/service to the consumer to receive consumers’ attention? How should the company bring this free educational product/service to the market? There is no right or wrong answer with this, you will think about the company’s position in the market, its current products and services, as well as market segment. Use outside resources to provide current statistics and forecasts for the industry you selected, as well as any information about B2B applications that the companies may be using. Be sure to provide full citations to all third-party sources, including a “last date accessed” for all references to a URL. The Saudi Digital Library is an excellent site to find outside resources. Your well-written paper should be 6 pages in length. Use APA style guidelines, citing references as appropriate.

Subject Area: Information Technology

Document Type: Thesis Statement

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Words 825

Pages 3

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