Activity Unit VI (Example)

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SWOT analysis of The Commonwealth Bank of Australia Name Institution Date Introduction Commonwealth bank of Australia is a banking institution that provides financial services including business and institutional banking broking services and investments funds management insurance and superannuation services. It is listed as one of the largest companies in Australia and also on the Australian Securities Exchange. This paper contains the company’s SWOT analysis. SWOT Analysis table ELEMENTS ELEMENT IMPACT ON THE COMPANY Sturdy financial position with high credit ratings. The institution has recorded profits beyond expectation with an increase of 9% in the retail segment. This segment is however the main growth driver for the bank (Amin S. H. Razmi J. & Zhang G. 2011.) The bank is rated as one of the best companies of which it is approved by rating agencies with long term ratings. STRENGTHS Leading bank in Australia. The bank non-banking institutions. In conclusion the Commonwealth bank has proven to be one of the best service providers in Australia and globally. References Amin S. H. Razmi J. & Zhang G. (2011). Supplier selection and order allocation based on fuzzy SWOT analysis and fuzzy linear programming. Expert Systems with Applications  38(1) 334-342. Bohari A. M. Hin C. W. & Fuad N. (2017). The competitiveness of halal food industry in Malaysia: A SWOT-ICT analysis. Geografia-Malaysian Journal of Society and Space  9(1). Helms M. M. & Nixon J. (2010). Exploring SWOT analysis–where are we now? A review of academic research from the last decade. Journal of strategy and management  3(3) 215-251. Nikolaou I. E. & Evangelinos K. I. (2010). A SWOT analysis of environmental management practices in Greek Mining and Mineral Industry. Resources Policy  35(3) 226-234. Yuan H. (2013). A SWOT analysis of successful construction waste management. Journal of Cleaner Production  39 1-8. [...]

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Unit VI Scholarly Activity Select an existing company, possibly a publicly held company in order to find easily accessible information. Research the company and compile a SWOT analysis identifying a minimum of four elements under each of the strengths, weaknesses, opportunities, and threats. Explain each element with an eye on how this affects the company overall. Once the table has been compiled, address the following questions: 1. How does this tool assist the marketing and management teams to solve problems within the company? 2. Based upon your research and this SWOT analysis, what recommendations would you make for the management team? Your APA-formatted submission must be a minimum of three pages (not including the title page and the reference page). The table may be single spaced. References must include a minimum of two credible sources.