Building Trust and Loyalty Name Date Customer satisfaction is an important factor in developing a lasting and successful business. Customer feedback is important in making business decisions which align with the customer’s interests. Majority of health care providers fails to think of themselves as being in the customer service business or even seeing their patients as customers before anything. Some of the current trends in healthcare customer satisfaction include technology being incorporated into each aspect of patient care. Patients are starting to look for the use of technology in their healthcare (Astute Solutions 2016). Most consumers support the idea of communicating with doctors using technology instead of the traditional in-person communication with doctors. Technology is also adopted in remote patient care primarily for those in the rural areas where there are recommend our services to your friends? If not please state why Do you identify as a loyal customer of our organization? Will you use our services in future to meet your needs? Would you consider speaking to one of our staff for 5 minutes or so about how we can improve our services to fit your needs? This survey will help the marketing team in that key information relating to customers’ needs. The collected data helps marketers improve their products and services general customer experience and improving their organization’s success. The marketers are also able to know if their services really meet their customer expectations. Furthermore the information can be used to create a personalized and consistent experience. References Astute Solutions. (2016). The Changing Customer Service: New Trends in Healthcare. Web. [...]
Some of the most successful companies are successful because they have developed loyalty among their customer base. Even through a significant crisis, the company has been able to retain customers and rebound, growing an even stronger customer base. Customer loyalty should be one of many goals of a health care organization’s marketing team. You have been tasked with developing a customer satisfaction survey aimed at the elderly population of your organization. First, research current trends in health care customer satisfaction and prepare a paper describing how customer satisfaction data is obtained. Next, discuss the advantages and disadvantages of surveys in collecting patient satisfaction information. Finally, prepare a survey or questionnaire a survey and discuss the key components of your survey and how the survey will help the marketing team. The developed survey or questionnaire should be attached in an appendix to your paper.