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Nepresso (Example)

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Student’s Name Instructor’s Name Course Code Submission Date Innovation and Renovation: Nespresso Story Executive SummaryNespresso is a brand of Nestle Nespresso based in Switzerland that deals with portion coffee. It is also known for developing Nespresso machines which had the ability to process the coffee capsule they manufactured allowing one to have an individualized cup of espresso conveniently and at a greater speed. Considering its past Nespresso has worked hard to get itself to where it is as a major player in the coffee industry it has applied the knowledge of management and economic factors to reach that success (Kashani). Table of Content Synopsis of Case Study Case Study Questions Recommendation and Conclusion Works Cited Synopsis of Case Study Nestle was established in 1867 in Vevey and has over the years grown to become one of the world’s leading companies in food production. The company has been increasing its better and healthier alternatives may substitute Nespresso. Conclusion and Recommendation Despite the setbacks faced by Nespresso it still remains one of the top players in the global and premium market. Nespresso is still working towards its $1 billion dollars goal and other brands by Nestle are backing it up in the market. I recommend however that the company comes up with a drink that provides the promise of functional health and sticks to it. The company will allow itself to stay relevant and counter its competitors by incorporating the functional health coffee in its brand. Works Cited Kashani Kamran and Joyce Miller. "Innovation and renovation: The nespresso story." IMD Lausanne IMD case study (2000). Matzler Kurt et al. "Business model innovation: coffee triumphs for Nespresso." Journal of Business Strategy34.2 (2013): 30-37. Brem Alexander Maximilian Maier and Christine Wimschneider. "Competitive advantage through innovation: the case of Nespresso." European Journal of Innovation Management 19.1 (2016): 133-148. [...]

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Nespresso Case Study Questions 1.Identify the macro- and micro-environmental factors that led Nestlé to pursue the productization of Nespresso. Which ones were most important, and why? 2.What role did Nestlé’s corporate culture play in the productization of Nespresso? 3.Who were the key players in the Nespresso productization, and which role did each one play? 4.Based on what you know from the case study, what role did Nestlé’s core competencies play in the productization of Nespresso? 5.What is meant by “innovation” and “renovation”, respectively, in the Nestlé context? 6.Which role did each of Nestlé’s corporate functions play in the Nespresso productization? 7.Identify the critical success factors in the productization of Nespresso. 8.Why do you think Nespresso was first launched in Italy? 9.Why did Nestlé management keep an “arm’s length” relationship with Nespresso and bring in Yannick Lang, an outsider, to manage it? What does this say about Nestlé’s ability to innovate? 10.Compare Nespresso’s initial “stealth marketing” (word-of-mouth) strategy with its current use of George Clooney as “poster boy” for the product. 11.Do you think that Nespresso would have been as successful without Nestlé as a corporate parent? Justify your answer. 12.What are the main strategic challenges currently facing Nespresso? 13. Do a “5 forces” analysis of Nespresso. Which opportunities do you see for potential competitors, and why? It should also have.... Executive Summary (1 paragraph) Table of Contents Synopsis of case study (1/2 page) List of case-specific questions (provided below), followed by your justified answer to each question Conclusions and recommendations (1/2 page) List of References as appropriate

Subject Area: Management

Document Type: Dissertation

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $40

Words 825

Pages 3

Completed in 2 days

Expert ProfLin1

Client Review

Completed before deadline


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