Name Professor Course Date How companies and brands can benefit from advertising campaigns? Executive summary Companies and brands can benefit from advertising campaigns in various ways as shown above. For a company to think of investing in the advertisement it should consist of the following processes. A company should first analyze the opportunities in the market it should then select the target markets and it should then go ahead and focus on designing the market strategies of the area of opportunity. The next step will be planning on the marketing programs and lastly is organizing the strategy implementing and controlling it so as to gain the market effort. The steps should all be analyzed critically to avoid wasting resources on advertisement which will lead to a loss to the company. Alternatively the company can choose to invest in the advertisement to create public awareness of the company. The models they represent a tick with the name Nike on it as a brand. Branding benefits the company as a form of advertisement in that the product is easily identified by the customers branding helps in evaluation of a product branding also reduces the purchasing risk and lastly it communicates the features and benefits of a product. Branding helps in advertisement hence used by every company (Franz 2009). References Armstrong G. Adam S. Denize S. and Kotler P. 2014. Principles of marketing. Pearson Australia.Franz M.M. Freedman P.B. Goldstein K.M. and Ridout T.N. 2009. Campaign advertising and American democracy. Temple University Press.Gailey M.L. Portman E.A. Burgiss M.J. Holmes C.S. and Smith A.K. Accenture Global Services Ltd 2011. Advertising campaign and business listing management for a location-based services system. U.S. Patent 7 970 648.Kotler P. and Armstrong G. 2010. Principles of marketing. Pearson education.Naert P.A. and Leeflang P.S. 2013. Building implementable marketing models. Springer Science & Business Media. [...]
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