Negative Stereotypes Name Institution Rapid globalization has significantly changed how culture how culture works by introducing globalization of culture. Globalization has led to cultural diversity however even amidst cultural diversity; cultural homogenization has emerged threatening the foundations of cultural diversity. Cultural homogenization fundamentally denotes the pillaging of cultural diversity through actions that stifle out cultural customs ideas and values through absorption or assimilation by a dominant global culture. Cultural homogenization can trigger the occurrence and presence of negative stereotypes. The outcome is that cultural diversity can be eroded especially for the developing world such as Africa and the Middle East. More importantly cultural homogenization can lead to negative stereotypes. Fundamentally stereotypes can be positive or negative but are often based on negative attitudes about a given people or culture. As such stereotypes are some of the biggest stumbling blocks to intercultural communication and successful intercultural exchange. In effect cultural A food system that kills - swine flu is meant industry’s latest plague. Hassi A. & Storti G. (2012). Globalization and the culture: the three H scenarios. INTECH. Hunter M. (2007). The changing political economy of sex in South Africa: the significance of unemployment and inequalities to the scale of the AIDs pandemic. Social Science & Medicine 64 689-700 Morris S.M. & Thomas C. (n.d). Placing the dying body: emotional situational and embodied factors in preference for place of final care and death in cancer. Pilkington E. (2013). Justice Sacco PR executive fired over racist tweet ‘ashamed’. The Guardian. Retrieved from www.theguardian.com Ugbam O.C. Chukwu B. & Ogbo A. (2014). The effects of globalization on African culture: the Nigerian perspective. IOSR Journal of Business and Management 6(4) 21-71. Yankuzo K.I. (2013). Impact of globalization on the traditional African cultures. Journal of Educational and Social Research 3(9). Retrieved from https://pdfs.semanticscholar.org/56f0/7ad2ac43ee417fafc5750dfd3ec7ca2294ea.pdf [...]
follow the instruction and the reading, using at least 6 articles/book chapters from the class, link of the class reading will give after bid.