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Patek Philippe VS Rolex By Professor’s Name Course Date Patek Philippe VS Rolex With no doubt advertisements play a critical role not only in promoting a brand but in also maintaining customer loyalty. The advertisement strategy used by a company significantly determines how long it thrives in the given industry. Patek Philippe and Rolex are not exceptional as far as advertisement is concerned. Although the two industry produces high-end products they have managed to gather multitude customers who have long remained loyal to their products. For example the ad highlight one of the famed advertising campaign used by Patek Philippe to market its brand. The ad features a father and a son who uses unusual moves and statements to market the brand. On the other hand the second video displays Rolex describing the design of the wristwatch. The two companies explain what a strategic advertisement plan can do to the public. They have both used a simple and clear language that is understood by a majority of the intended audience to communicate to the broader society. The different advertisement strategies used by the two companies are indeed insightful and not only leave the audience confused about which brands to settle for but also wondering the difference that exists in the two wristwatches. The ads explain what entails an elaborate marketing strategy if a company is to garner even more consumers for its products. Even more people's decision to settle for a given product is highly dependent on how far they have been influencing by the respective companies to purchase their specific products. Reference PATEK PHILIPPE (2016). Patek Philippe "Generations" film: from father to son in Los Angeles. [video] Available at: www.youtube.com [Accessed 22 Mar. 2018]. ROLEX (2018). Roger Federer - Rolex Commercial. [image] Available at: www.youtube.com [Accessed 22 Mar. 2018]. [...]
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Comparing and contrast Essay -choose an video advertisement of Patek Philippe and Apple watch and write and compare and contrast essay
