MARVIN AND SMITH COFFEE SHOP EXPANSION STRATEGY Students' Name Course Title Instructor’s Name Institutional Affiliation City and State Date of Submission MARVIN AND SMITH COFFEE SHOP EXPANSION STRATEGY Part One The global business environment comes with tremendous benefits for business but equally faces substantive challenges for organizations to attain exponential growth. An organization is required to undertake strategic measures that offer the entity a comparative advantage to combat competitive pressure. Globalization makes it imperative for entities to understand their target markets better and ensure their business model resonates with the local population for successful entry into the new frontier. A firm should act locally despite being an international brand to appeal to the domestic consumer desires and expectations. On an overview of the European market I preferred Amsterdam Netherlands as the suitable location that would better fit Marvin and Smith's Coffee Shop expansion strategy based on a PESTLE analysis strategy that enhances the returns of the coffee shop in the populous Amsterdam community. References Bleck A. and Liu X. 2017. Credit expansion and credit misallocation. Journal of Monetary Economics. Boone L.E. and Kurtz D.L. 2013. Contemporary marketing. Cengage Learning. Global coffee consumption 2015/16 | Statistic. (n.d.). Retrieved from www.statista.com E.N. and Kostyuk Y.A. 2014. Analysis of the specificity of improving the efficiency of marketing activities of the enterprises of power. 153-155.) Kim H. and Sohn S.H. 2016. Impact of Advertising Model's Body Size on Perceived Product Quality: Category-Based Induction Approach. Journal of Promotion Management 22(1) pp.151-174. Kohlmeyer III J.M. and Samuels J.A. 2017. Rebecca's Coffee and Tea House: A Strategic Mapping and Balanced Scorecard Case Study. Issues in Accounting Education Teaching Notes 32(2) pp.13-25. Netherlands: locations of coffee consumption 2016 | Survey. (n.d.). Retrieved from www.statista.com K. and Hammervoll T. 2013. Niche marketing research: status and challenges. Marketing Intelligence & Planning 31(3) pp.272-285. [...]
Hi, the case study needs to have 2500 words and I need it until 02.04.2018. Please see attached the indications.