Strategic Communications Management Student’s Name Institution Case Overview Strategic Communications Management is crucial for the running of any organization. The case study presented in regards to this topic is that of the building and development of a Casino in Kingston Ontario and the controversial and beneficial issues that are considered. This is in reference to the United Way (UW) a charity organization that works towards pooling resources and community bodies together to solve complex social implications. The building of a casino in Kingston is an issue that has drawn many controversies with the stakeholders of UW taking different stands and forcing the organization at the centre of the matter in deliberation of the way forward having considered the implications involved (Goerzen & Fiske 2016). Issues of the Case The Casino project is as a matter of fact a very lucrative project and as such attracted the attention and support attraction into the town. However the clap back of the negative implications especially of social costs and concerns would far outweigh these benefits. The United Way being a value-based community organization would be going against its grain in accepting the proposal and taking a public stand. This is because whether or not the organization’s stand would be for or against the casino project would rub one or more of their supporters volunteers and funders the wrong way. It is therefore prudent for UW to leave the decision to the policy makers and develop strategies and programs that are meant to grow the locals into self sufficiency and wellness of being as entrenched in the organization’s vision mission and values (Goerzen & Fiske 2016). References Goerzen A. & Fiske L. (2016 April). United Way: taking a public stance on a controversial issue. Richard Ivey school of business foundation (pp. 109-117). [...]
please if you want to use references, make sure they are websites, and as for this assignment, I don't think you need to use any other references other than the case, anyway, in case you need to use websites.