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Jill’s Table Case Name of Student Institution Date What are the strengths weaknesses opportunities and threats of Jill's Table as it focuses on an online expansion strategy? Strengths Jill's Table is a popular kitchen items retailer in London Ontario having a legacy and acquiring a lot of trust from its customers due to its reputation of selling high-end good quality products and specialty foods. Apart from that the company also also has its blog through which it shares its products with its customers. It therefore has the potential to give Jill's Table a lot of competition. Another threat that Jill's Table faces is the domination of Amazon in the online market. Amazon is the most renowned retailer with a lot of customers around the world and it would take a lot of effort for Jill's Table to handle that competition. [...]
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Subject Area: Marketing
Document Type: Dissertation
