Fossil Group Inc Social Media Research

com. On the Facebook channel, the Fossil Group Inc. posts various activities that it has undertaken recently. For example, posts of its participation in International Women’s Day where it is supported Girl Count Campaign. Still, on its Facebook page, there also exist various videos that address the culture of the group and its designing strategies (Diamond, S, 2017). Pinterest’s target audience – the Roxy communication blog claim that the number of male users in Pinterest is increasing in number thus outnumbering the females. Fossil company takes this advantage to display some of the males wanted accessories like the stainless bracelet, men's wristwatch, fossil leather bracelet etc. Instagram target audience- studies indicate that large percentage of Instagram users are either graduates or with college experience that’s why Fossil group Inc.