Fossil Group Inc.: Social Media Professor Institution Course Date Fossil Group Inc. uses the following social media accounts (channels) for all its marketing and advertising activities: Facebook Instagram Twitter Tumblr Pinterest LinkedIn WeHeartit as well as Fossil.com. On the Facebook channel the Fossil Group Inc. posts various activities that it has undertaken recently. For example posts of its participation in International Women’s Day where it is supported Girl Count Campaign. Still on its Facebook page there also exist various videos that address the culture of the group and its designing strategies (Diamond S 2017). The Facebook channel also address several market accessories of the company marketing strategies they should utilize their social media accounts to determine which social media campaigns as well as posts in order to help further interrogating efforts. References Bobra N. P. Golnik T. Tuan-Anh T. R. A. N. Mack A. M. Diamond S. & Montgomery M. R. (2017). U.S. Patent Application No. 15/281 674. Diamond S. & Vu S. (2017). U.S. Patent No. 9 596 560. Washington DC: U.S. Patent and Trademark Office. Thompson P. B. C. McKelvey G. A. Little B. D. Bland D. J. S. C. & Piercey B. W. (2017). U.S. Patent No. 9 575 466. Washington DC: U.S. Patent and Trademark Office. [...]
You should prepare a maximum 2 pages response (10 point times roman font, single space, 2.54 cm margins) to your evaluation of Fossil’s existing social media accounts addressing the following issues: • What channels are Fossil currently using? • Which channels are linked/connected? • What type of content are they deploying on each channel? • Who do you think the target audience is for each channel? • What is the value proposition for someone to connect/engage with Fossil on each channel? • How many fans/followers/subscribers does Fossil have on each channel? • What additional opportunities on the channels do you think that Fossil could utilize (channels or content) to engage with their target market identified in the Fossil Brief?