Document Preview:
Digital Transformation and Marketing Name: Professor: Date: Contents TOC \o "1-3" \h \z \u Executive Summary PAGEREF _Toc509251893 \h 2Marketing Problem PAGEREF _Toc509251894 \h 3Research Problem PAGEREF _Toc509251895 \h 5Research objectives PAGEREF _Toc509251896 \h 6Research questions PAGEREF _Toc509251897 \h 6References PAGEREF _Toc509251898 \h 7 Executive SummaryFillin company was developed with an aim to connect players to teams and teams to players. The company is driven by the motto that no player has no team and no team has no players. Though the company specializes in enhancing communication and has technological ideology it has not managed to acquire a large customer base as it expected. The organization has only managed to get five hundred users that are below its expectations. Digital transformation is major factor that determines the performance of an organization. Organizations that have mastered the art of technological advancements in marketing perform better than organizations that do not companies? What are the business models that fit the technological advancements? How can the digital and social platforms be utilized in marketing Fillin products? What is the expected outcome if all the expected technological advancements are followed by the organization? Which factors affect the way communication runs between the organization and its customers? ReferencesIntro to Fillin. (2018). YouTube. Retrieved 19 March 2018 from www.youtube.com D. (2015). Personalized digital advertising: How data and technology are transforming how we market. FT Press. Singh A. & Hess T. (2017). How Chief Digital Officers Promote the Digital Transformation of their Companies. MIS Quarterly Executive 16(1).Uhl A. & Gollenia L. A. (2016). Digital enterprise transformation: A business-driven approach to leveraging innovative IT. Routledge.Appendix An image showing the areas that needs to be looked into for successful digital marketing - Appendix: Any additional information you want to reference that is not in the main body [...]
Order Description:
write a research brief in response to the assigned company or case study as provided on the online learning management system (Blackboard). In the process, students should provide an executive summary, background to the company and the problem they face, a discussion of the marketing problem and research problem, at least 2 research objectives, and least 5 research questions across the research objectives. A suggested format: - Title Page - Table of Contents - Executive Summary - Main Body • Background • Marketing Problem and Research Problem • Research Objectives and Research Questions - References - Appendix: Any additional information you want to reference that is not in the main body Case study: https://www.youtube.com/watch?v=oIBwtuBirjo&feature=youtu.be
Subject Area: Marketing
Document Type: Research Paper
