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Integrative review (Example)

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Counterfeit consumption Definition of counterfeit products Reference Method/Context Research questions/objectives Findings Consumer’s context What is counterfeiting from consumers’ perspective? Fake products that could either harm or offer cheap alternatives. Manufacturer’s context What is counterfeiting from the manufacturer’s perspective? Infringement of intellectual property rights of manufacturer. Demand for counterfeit products Reference Method/Context Research questions/objectives Findings Attractiveness of counterfeits from consumer’s perspective What causes the increase in demand for counterfeits? Cheap prices and expensive genuine products as companies try to recoup their attitudes. Counterfeit and perceive quality Reference Method/Context Research questions/objectives Findings Quality perception of high-quality counterfeits How does value perception affect consumer views towards counterfeits? The higher the quality of the counterfeit and the more closely it resembles the original the higher the likelihood that customers will buy it Quality perception of low-quality counterfeits How does value perception affect consumer views towards counterfeits? The lower the quality of the counterfeit the higher the likelihood that consumers will choose the original instead. [...]

Order Description:

* please find the full question in the attachment * this work include fill the appendix file

Subject Area: Marketing

Document Type: Questions & Answers

This project has already been completed by one of the Studybay experts. The client rated this project:

Project's rating is 5/5

Price $80

Words 2750

Pages 10

Completed in 6 days

Expert superability

Client Review

great work before deadline follow the instructions

Positive
03.19.2018

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