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Friendâs Lego ads Studentâs name; Professorâs name: Course: Date Introduction Friends Lego is one of the most used toys in the world today. According to the website group created by Lego approximately sixty-two bricks is required in building the Lego. Being widely distributed in the world Lego has become essential thus being an interesting topic of study. Moreover ads interest a lot of parents suggesting that Lego is the best choice for young girls and boys who are more creative and have been natured well. Despite the assumption that girls are more prone to Legos than the boys it has been found that boys have also embraced it. For instance the Samsonite's Lego in the United States of America which was suited for educating boys as well as an enjoyable hobby. According to research both boys choice for the audience as far as their strategies in advertising are concerned. Girls are much more interested in colorful items and dolls than boys. Therefore many girls embraced the Lego. Moreover the language used in the Lego is pleasing to the users making many people to embrace it. At first Lego was meant for both boys and girls. After a while however they created a new line which was more suited for the girl child. Work cited Black Rebecca W. Bill Tomlinson and Ksenia Korobkova. "Play and identity in gendered LEGO franchises." International Journal of Play 5.1 (2016): 64-76. Fonnesbaek Jeppe and Morten Melbye Andersen. "Story selling: how LEGO told a story and sold a toy." Young Consumers 6.3 (2005): 31-39. Zimmermann Laura K. "Preschoolersâ perceptions of gendered toy commercials in the US." Journal of Children and Media 11.2 (2017): 119-131. [...]
Order Description:
essay on ad analysis please the attached advertisements and make a comparative analysis attached are the two ads and the instructions
Subject Area: English Language
Document Type: Reports
