PHILANTHROPIC INITIATIVE ASSIGNMENT NAME INSTITUTION COURSEDATE Five-steps marketing plan This is a marketing plan which entails the required actions to create awareness about a new brand of doughnuts in the market and maintain the good image of the company in the market same market and beyond. According to Gaston (2018) the marketing plan will comprise of the following steps: Conduct marketing research (Market and environment analysis): this will involve wide homework on the market to find out the number of potential buyers other marketing professionals who want to reach the same market or audience and the possible expectation of the customers. For efficient research we can make use of research tools such as WordTracker Trellians Keyword Discovery or online survey tools such as Websurveyor and Wufoo. Develop a strategy (fixing marketing target): the marketing strategy created should address how market should be done more frequently to keep up to date information about the product. This can include surveying a portion of the market after every stock supply in the market. This help to rectify any slight mistake made in that day’s produce before spreading the bad image to the rest of the market. In conclusion the philanthropic initiative brings the real business into action by removing fear in some of the business entrepreneurs. For instance drawing a stepwise business plan makes everything very clear and transparent. The problem-solving process and the continuous amendments done on the business plan clarify the possible solution to the company’s challenges such as competition. References Bloch J. (2018). Student Philanthropy: Experiencing Grant Proposals From the Funder’s Perspective. Business and Professional Communication Quarterly 2329490617752576.Gaston K. (2018). Emerging Corporate Social Responsibility: Strategic Giving in the Motor City. [...]
Reflect on the readings and your own personal experiences with Corporate Social Responsibility (CSR). Think of Philanthropy as one element under a CSR umbrella. Other elements could include: Ethics, Environmental Care and Sustainability, to name a select few. Design/Create a new product or service-based organization of your own and address the following: 1.Construct a “simple” [4 – 5 steps] marketing plan and cite at least two (2) metrics centered on a philanthropic initiative. Provide an example of each. 2. Is this a strategic marketing application that can be used to: grow sales, solidify [new] brand, etc? 3. How does the philanthropic set of initiatives stack up to the targeted competition? Will the consumer pay attention to this as they assess using your company? If not, how can you drive a process to gain attention? If yes, then how should or will your company interface? 4. Develop at least two go-forward recommendations and include a paragraph of closing, in-depth conclusions using course and researched materials to pull the assignment together. Submission Guidelines: Use 12 font and double space. Submit a minimum of 2 1/2 page word document. Include name and title of assignment. List academic-based references used and show in-sentence citations (both using APA 6th ed.).