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Unilever Unilever company is a global company which deals with the production of the good that makes people look good and feel good about life. The company deals with the production of more than four hundred unique products therefore making it a standout company. Unilever company was established in 1948 in Europe and later spread in the United States starting with two factories. Currently the company has more than five hundred firms globally. Today the company has spread to America Africa and Asia. The company products strategy is that Unilever company concentrates on its profile and even eliminates some products while Nestle company continue enhancing and creating products. Also Nestle dwells much on the packaging; Nestle products packaging plays a significant role in marketing. Each product has a nutritional compass that shows the consumers how they will benefit by purchasing the product. The nutritional compass has three directions factual information about the nutritional product content offer healthy lifestyle tips and encourage the consumer to call Nestle consumer service or visit their website. [...]
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Visit the Nestle Corporation Website (www.nestle.com) and the Unilever Website (www.unilever.com). Compare the two companies' strategies toward international markets. In what ways are they similar? In what ways do they differ (in addition to differences in product categories)?
Subject Area: Marketing
Document Type: Dissertation
