Investment Decision Project: A Case Study of the Coca-Cola Company Name Institutional Affiliation Executive Summary and the Company Overview This project seeks to develop an extensive analytical and critical evaluation of the investment potential of the Coca-Cola company. It involves a holistic evaluation of both the financial and qualitative data of the company which is obtained from the company’s financial statements ("Analysis of Company Financial Statements " n.d. ). The report focuses on the three strength areas that have made the coca cola company to maintain its position as a global leader in the beverage industry. These include the product branding the marketing strategies and the company leadership notwithstanding. The company boasts itself of being the world's largest beverage company. The company is involved in the active production of over 500 beverage brands in more than 200 countries around the globe. This is a key factor in the maintenance This is an imperative initiative because it gives the potential investor the desired performance indicators and factors to consider in arriving at the final decision about the investment project one would wish to accomplish. A thorough analysis of the industry is therefore of immense value and cannot be underscored. References Analysis of Company Financial Statements. (n.d.). Financial Accounting Financial accounting 82-96. Gupta S. (2011). MIR talks to Stan Sthanunathan Vice President of Marketing Strategy and Insights Coca-Cola Company. GfK Marketing Intelligence Review 3(1). Karnani A. G. (2013). Corporate Social Responsibility Does Not Avert the Tragedy of the Commons -- Case Study: Coca-Cola India. SSRN Electronic Journal. Mayer J. M. (2008). The Coca-Cola Center for Marketing Studies: A Model for Marketing Research and Education. SSRN Electronic Journal. Mokhov V. & Ryabukhin M. (2018). Sustainable development program «COCA-COLA HBC RUSSIA». Investment and innovation management journal (4) 68-72. Welcome to financials.morningstar.com. (n.d.). Retrieved from http://financials.morningstar.com [...]
2 main point to project. Narrative and Numbers. The paper needs to create a story about our 3 main points, Product, marketing and leadership and then tie into the financial. I will be attaching the Details of the project, the financials and some articles that could help. This needs to be in APA format. Let me know if any questions. Also forgot to add one of the pages need to have a chart or table with the Revenue, Net Income, Liabilites, and cash flow(free) over the 5 year period and discussion at least a paragraph.