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Name Professor Course Date Situation Analysis for Las Vegas Sands A description of the Industry Level Las Vegas Sands (LVS) was established in 1988 Sheldon Adelson. It is located at Nevada and it has other branches worldwide like the U.S.A Macao and Singapore. It runs first-class integrated Resorts that includes luxury hotels. Their luxury hotels include the following facilities dining and entertainment meetings gaming convention and Exhibition and other commercial and leisure facilities. Meetings Incentive Convention and Exhibition (MICE) was introduced to serve both the commercial and leisure tourism markets. Being a many areas it making it be competitive (Ritzer et al. 83-99). It is becoming more popular due to the services they offer. Meaning if they continue offering the same service they will be the best-known company in the world. Works Cited Douglass William A. and Pauliina Raento. "The tradition of invention: conceiving Las Vegas." Annals of Tourism Research31.1 (2004): 7-23. Ritzer George and Todd Stillman. "The modern Las Vegas casino-hotel: the paradigmatic new means of consumption." [email protected] [email protected] gement 4.3 (2001): 83-99. Rothman Hal. Neon metropolis: How Las Vegas started the twenty-first century. Psychology Press (2002): 42-57. [...]
Order Description:
This paper will no include a whole team paper, it is only my part of the paper. That is the customer analysis part of the paper. It includes, a customer analysis at the industry level, defining a segment, and highlighting the customers wants and needs.
Subject Area: Marketing
Document Type: Thesis Statement
