NameCourse Instructor Date Social Media Marketing Plan for ProtoceptExecutive Summary A ‘n’ C is a company that is specializing in making drones that will be used by local brewing companies and outlets to sell their products to their customers with ease. The high technology drone is known as a protocept that will be run using a protocept application. The protocept application will mainly be used by the customers of the local alcohol joints to order drinks which in a few minutes will be delivered to them by the drone. The company and the product in question are new in the market thereby we have decided to make our operations public by advertising them through social media platform. Our main aim of using social media marketing is to create awareness of our existing company and product to all local alcoholic joints. To achieve our goal we intend on opening Facebook much on our spending. Twitter and Facebook are near free platforms for advertising as there are no direct charges imposed on the marketers. In that case our marketing budget will be 50 000 USD amount spend on Facebook will be 30 000 USD while twitter is allocated 20 000 UDS. Works Cited Brown Eileen. Working the Crowd: Social Media Marketing for Business. British Informatics Soc. 2012. Kurtzke Simone. Social Media Marketing. Henry Stewart Talks 2016. Mahoney L M and Tang Tang. Strategic Social Media: From Marketing to Social Change. 2017. Safko Lon. The Fusion Marketing Bible: Fuse Traditional Media Social Media and Digital Media to Maximize Marketing. McGraw-Hill 2013. Scott David M. The New Rules of Marketing & Pr: How to Use Social Media Online Video Mobile Applications Blogs News Releases and Viral Marketing to Reach Buyers Directly. 2017. TUTEN TRACY L. Social Media Marketing: Social Media Marketing. SAGE PUBLICATIONS 2018. [...]
The product I will use for this project is called Protocept. The Protocept is a high-tech drone adapted by local alcoholic beverage stores to fulfil the needs of customers in minutes. Customers will register with the Protocept App, which local alcoholic beverage stores are link to place order of their favorite drink. Attached are the instructions to the project. If you have any other questions, please contact me.